{"id":6887,"date":"2019-12-21T08:41:58","date_gmt":"2019-12-21T06:41:58","guid":{"rendered":"https:\/\/www.procontact-solutions.fr\/?p=6887"},"modified":"2019-12-21T08:45:06","modified_gmt":"2019-12-21T06:45:06","slug":"lets-zoom-in-on-crm","status":"publish","type":"post","link":"https:\/\/www.procontact-solutions.fr\/en\/lets-zoom-in-on-crm\/","title":{"rendered":"Let\u2019s zoom in on CRM"},"content":{"rendered":"
You plan to outsource one or several services in order to boost your business development. During this process, you hear about CRM, Customer Relationship Management. What is it about exactly? Let\u2019s zoom in on this feature that can turn this step into an extraordinary tool in many ways.<\/p>\n
CRM can be leveraged as a technology, a process and a strategy. Companies use it to manage interactions with existing and potential customers, as it represents a complete equation for:<\/p>\n
In other words, the Customer Relationship Management System allows companies to improve their business relationships, communication between different internal actors and also with customers and suppliers. It enables the recording and the analysis of the various interventions with users and the management and maintenance of the relationship with potential and loyal customers.<\/p>\n
This list of benefits is not exhaustive. However, it is important to remember that CRM:<\/p>\n
The companies that adopt CRM wish to:<\/p>\n
For this purpose, the CRM software will analyse the interactions between the company and its customers. It will do so by recording and saving the information of the company’s customers. These are phone number, e-mail address, etc. At the same time, it will extract, organise and store accurate information in order to continuously improve customer relationship.<\/p>\n
CRM is therefore essential for several reasons.
\nIt allows companies to deepen their relationships with several key players. These are:<\/p>\n
Moreover, it allows firms to build strong and long-lasting relationships while keeping track of customers and prospects to cater for loyalty purposes.<\/p>\n
For this, CRM has a table that can be customised by companies. This can be consulted easily and employees can use it without difficulty.<\/p>\n
Yes, CRM is generally used as a marketing and sales tool. However, nothing prevents other services from enjoying its many benefits. Some examples are:<\/p>\n
In the sales department, CRM helps to a better understanding of their pipeline, particularly by providing managers with information on sales objectives, products, campaigns, team performances, etc. As for sales representatives, CRM contains enough information for them to build customer profiles.<\/p>\n
In the human resources section, CRM saves time by speeding up employee performance monitoring and recruitment processes.<\/p>\n
CRM is a customer-centric management system with specific objectives and a clear vision on how the customer should live his experience. If we consider Gartner’s report titled “Improving the customer experience “, we can advance that customer experience feeds CRM because each contact between a customer and the company is an opportunity to elicit an opinion, whatever it may be. This contact will therefore be essential in order to maintain customer loyalty through a positive long-lasting image.<\/p>\n
In our current era, quality is very important. This involves matters of customer relations as well, so businesses have every interest in offering a service, a personalised support, that will resonate positively with the consumer’s sensitivity.<\/p>\n
If you are looking for a solution to offer a customer experience that is customised according to your targets, if you want your company to generate commitment with its customers and with prospective ones, choose a provider that will be able to offer you multi-channel marketing solutions, from the phone to SMS, emails, chats, etc.<\/p>\n
The ideal provider must be able to carry out actions aimed at achieving an optimised conversion rate via several means:<\/p>\n
You plan to outsource one or several services in order to boost your business development. During this process, you hear about CRM, Customer Relationship Management. What is it about exactly? Let\u2019s zoom in on this feature that can turn this step into an extraordinary tool in many ways. CRM-definitions CRM can be leveraged as a […]<\/p>\n","protected":false},"author":15,"featured_media":6884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[91,92],"yoast_head":"\n