{"id":8883,"date":"2021-08-16T07:46:42","date_gmt":"2021-08-16T03:46:42","guid":{"rendered":"https:\/\/www.procontact-solutions.fr\/?p=8883"},"modified":"2021-08-16T07:46:42","modified_gmt":"2021-08-16T03:46:42","slug":"zoom-on-the-crm-software","status":"publish","type":"post","link":"https:\/\/www.procontact-solutions.fr\/en\/zoom-on-the-crm-software\/","title":{"rendered":"Zoom on the CRM software"},"content":{"rendered":"

To quote Peter Drucker, professor, Austro-American business management consultant, author and theorist: \u201cThe purpose of the company is to create and retain a customer “. With this in mind, whether it is regarding prospecting, conquest, reactivation or customer loyalty, the ProContact team has developed the necessary expertise to offer you the best global solution after actively listening to your needs and expectations. Being a true multi-channel platform, we can support all marketing or remote marketing operations useful for the development of your business. CRM: what does this abbreviation hide?<\/p>\n

CRM in summary<\/strong><\/h2>\n

CRM is short for Customer Relationship Management. It is a software that allows companies to establish a strong relationship with their customers, thus significantly improving their sales as well as their customer loyalty through quality conversations not only with customers, but also prospects.<\/p>\n

Who is CRM for?<\/strong><\/h2>\n

Start-up, small companies, large companies\u2026 CRM is aimed at all structures looking for a method to improve their customer relationship!<\/p>\n

The customer, the cornerstone of the company<\/strong><\/h2>\n

It’s no secret: the customer is the cornerstone of the company. Without it, the company can only function and develop. Thus, in order to convince the customer that he has made the right choice, the company must create, consolidate and nurture a special relationship, based on loyalty and trust. This is where CRM comes in!<\/p>\n

CRM software: definition<\/strong><\/h2>\n

According to Wikipedia: \u201cCRM brings together all marketing or support devices or operations aimed at optimising the quality of the customer relationship, building loyalty and maximising turnover or margin per customer\u201d.<\/p>\n

In summary, CRM is like an agenda, but more evolved, digitised and capable of containing a very large amount of functionalities and above all allowing collaboration between several people.<\/p>\n

Its goal is to allow the company to keep all prospects, customers, interactions and transactions in one place. It also allows you to generate reports, automate a wide range of actions, and be searchable and usable on all devices connected to the network.<\/p>\n

What is the CRM software for?<\/strong><\/h2>\n

When sales and marketing managers are able to flow leads smoothly through the business pattern of the company, they naturally go through the various stages of the buying process. So, behind the scenes and without knowing it, they are in contact with the various departments of the company.<\/p>\n

In return, they issue various categories of information, used by the departments in question in the following way:<\/p>\n