Lead generation: Why is it an integral aspect of marketing strategies?

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In the marketing world, lead generation refers to the process of attracting visitors or customers who have shown an interest in a company’s services and products. In other words, a “lead” is someone who will proceed to make a purchase. In practical terms, to generate leads, a company must make visitors want to buy their products and/or services. A successful strategy should enable companies to project a positive image among potential customers: this is very useful in guiding their buying route. Lead generation is revolutionizing sales and prospecting. It is the opposite of traditional random canvassing. In fact, lead generation means that a person is contacted by a company because they have asked for it in advance or they are interested in its offerings.

Are you a company wondering about lead generation? How do you generate leads? What is it worth? What role will lead generation play in a company’s future marketing strategy?

How to generate leads?

Unlike traditional sales strategies, lead generation goes beyond simply making advertising or marketing contacts. In fact, this marketing process requires an in-depth communication strategy using a variety of means. Among the best-known lead generation techniques or actions are:

  • Content marketing and inbound marketing
  • Company participation in trade shows
  • Telephone canvassing
  • Commercial link campaigns with forms
  • Recruitment campaigns via social networks, e-mail or forms
  • Direct mail
  • Setting up a chatbot on your website

The content posted on these platforms must fulfil four functions. Firstly, it needs to be visible which can be achieved by making sure you publish and share your content frequently. Secondly, your publications must reflect your expertise and promote your brand. To achieve this, do not hesitate to highlight your products and services, as well as customer testimonials. Finally: put forward attractive, relevant and authentic content. The idea is to set yourself apart from the competition and attract as many visitors as possible. So make sure that the content you share has value and provides interesting information.

In concrete terms, these action tasks should enable a company to collect the contact details of potential future customers. Gathering this information is essential, as it enables the company to create customized content and personalize its messages. The aim is to target potential customers as effectively as possible. Using this information, you can review and improve your content marketing strategy. To do this, take the time to ask yourself the right questions: What needs do your products and services meet? Which media and formats generate the most leads? What is your target audience looking for? Which subjects are of interest to the greatest number of leads? What improvements does your target audience expect?

Good to know: According to a CAWI study of companies in Europe and the United States, 45% of them advance that they gain leads frequently or very frequently via content creation.

What does the future hold for lead generation?

Today, lead generation is a must for companies. It lies at the heart of their business development and prospecting strategy. The figures from a CAWI study are indisputable: 66% of the companies surveyed (in Europe and the USA) use lead generation to obtain potential clients frequently or always. Similarly, 53% of them devote almost half of their marketing budget to lead generation.

Today, lead generation is trending and is becoming an increasingly important part of corporate marketing strategies. From a technical point of view, in the near future, lead generation will rely heavily on automation and advanced follow-up. This process will also be facilitated by the rise of artificial intelligence and lead generation software. Bénédicte Bathurst, Director of the call centre ProContact, is quite positive about the future of this business practice: “It’s a fact that lead generation is a sector that will become increasingly important over time. At ProContact, we understand this and we are ready to meet this growing demand. As a call centre, we’re well positioned for this. More and more prospects are coming to us to outsource their lead management. To put it simply, we’re going to help them stand up to the competition, mainly thanks to our impeccable responsiveness. When a request is made via a website, for example, we analyze it and transfer it to one of the company’s sales representatives within the hour. It’s this immediate management of leads that has, and always will have, the wind in our sails.” she advances.

Get in touch with us!

At ProContact, we work closely with you to incorporate this solution into your sales strategy. We’ll help you revamp your way of working by bringing in resources from elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and, above all, to satisfy their customers, whatever the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for company development. To find out more about our services, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

How to use LinkedIn for a successful digital strategy?

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LinkedIn is one of the most effective communication tools. This social networking site, with more than 900 million members, is now the leader for the corporate market globally. The platform’s simple and intuitive interface allows a company to easily promote its content while gaining significant visibility. However, a successful digital strategy on LinkedIn cannot be improvised. Here are the four essential steps to follow to succeed.

1. Define your marketing objectives

The step when building a content marketing strategy on LinkedIn is to determine the objectives that the company wants to achieve through the platform. These can be recruiting future employees, increasing visibility among customers and prospects, increasing brand awareness, generating more leads, promoting products or services… The objectives can be diverse and varied. It is important that they are well-defined since they will be the main thread of the digital strategy.

Good to know: Advertising is a key element for a successful strategy on LinkedIn. You should not hesitate to invest in it.

2. Determine your audience and the content that might appeal to them

The second step to orientate your digital strategy on LinkedIn is to determine the target audience you want to attract to your company page. The users we want to target will be defined according our objectives. Once we know who we want to address, we can start to focus on the content we will produce. The idea is to find topics and themes that are likely to be of interest to your future LinkedIn visitors and to create valuable content that meets the demand. To do this, you can either analyze current trends, look at the topics covered by your competitors or identify the topics that generate the most interaction. You can also survey your future audience through the platform’s polls to ask them about their preferences and expectations. As a general rule, effective content on LinkedIn is adapted to the audience and generates conversions and interactions.

It is recommended to address several themes and topics on your company page. Indeed, allows you to create dynamic content that will engage your visitors. One tip to achieve this is to vary the formats of your posts (texts, photos, videos, etc.) and the style in which this information transmitted (advice, tutorials, knowledge sharing or events, etc.). Also, to boost the rate of engagement (and therefore visibility) of posts, it is recommended to involve your community by asking them questions along your posts for example.

3. Create an attractive company page

Optimizing your audience also means creating an attractive LinkedIn page. For this, it is mandatory to have a personal account. Indeed, from this personal profile, you just have to click on the “Products” icon in the toolbar and go to the “Create a page” tab. You then have to fill in all the basic information: the name of the company, the name of the manager, the location of the company’s premises, the URL of your company page, the logo or the cover photo. It is necessary to keep in mind that, just like a personal profile, the company page must be complete and, above all, must reflect the image of the company. You should not hesitate to briefly describe your company’s activity (what you do, your objectives, what you are looking for through the social network…). The company’s slogan can also be added.

4. Organize how you publish content

Once you have a well-constructed corporate LinkedIn account, the digital strategy will be to feed and maintain it. Like all other social networking sites, LinkedIn works under an algorithm. The publications put forward are not the result of chance. On the contrary: it is the result of a well-founded marketing strategy. Thus, to be valued by the algorithm, it is essential to post content on a regular and strategic basis. In concrete terms, you have to publish at strategic times to target the most users: either early in the morning (between 7:30 and 8:30 am), or at lunchtime (12 pm – 2 pm) or at the end of the day (between 5 pm and 6 pm). Similarly, when it comes to posts, it is recommended to maintain a ratio of 10-20% for promotional content and 80-90% for high quality content. It is also advisable to update your profile and profile/page often so that visitors get the latest information from the company. Finally, using hashtags under your posts can be relevant: thanks to the algorithm, these posts will be suggested to users likely to be interested in the topics addressed.

Good to know: An editorial calendar is the ideal tool for a successful organization.

Contact us for more information!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer you an unprecedented adaptation of your way of working thanks to resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked ans multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Manage your staff leave and absences efficiently with digital tech!

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Managing leaves and absences is a task that should not be taken lightly. Indeed, it is essential that this task is done properly so that the company can manage the payroll and schedules of each employee. This time-consuming work can quickly become a source of tension between employees and managers. This is why many companies have decided to digitalise the management of leave and absences. This has become even more prevalent during the COVID-19 crisis, when companies became even more aware of the challenges and advantages of digitalisation.

In simple terms, what are its advantages? Why should we, as a company, use digital tools for the management of staff leave and absences? Learn more!

Save time and increase productivity

Long or short waiting times, errors in planning or in data entry and transfers… Manual leave management done on paper – in the form of “leave forms” – has its limitations.

You are a company and you are asking yourself what is the main advantage of digitising the management of leave and absences? The answer is clear: it saves time and increases productivity. In concrete terms, everything becomes simpler. There is no longer any need to go to the HR department to check the number of leave left or the availability of leaves days and to apply for leave or absence. This can be done in a few clicks from a PC, mobile phone or tablet.

From the HR department’s point of view, nothing could be simpler: managers receive notification of the particular request and can approve or refuse it via a screen. Similarly, they have clear and immediate visibility of the schedules, which considerably speeds up the processing of requests and reduces the risk of management errors (for example, authorising an absence for an employee when his balance is zero). Thus, by eliminating all these complicated procedures, employees and managers save time while planning. They can therefore progress more quickly in their work and/or concentrate on other tasks that have greater added value.

Good to know: according to the Tissot Edition barometer, in 2019, 70% of HR staff felt that the use of digital tools was necessary for the efficient management of their employees’ leave and absences. Moreover, 55% of them said they had digitalised this activity.

Enhancing your brand

By deciding to digitise the management of your leave and absences, you will, at the same time, enhance your brand. In fact, from an environmental point of view, digitising this activity will greatly reduce the use of paper. This is a point to enhance your CSR (Corporate Social Responsibility) approach. In a similar vein, internally, digitalization will facilitate and considerably improve communication and interaction between company members. It will also make it possible to respond to the new forms of work that have emerged since the health crisis, such as remote work or part-time work. More generally, it will optimise the overall well-being and quality of life within the company.

Ensuring compliance with legislation

The management of leave and absences is an activity governed by French law. Indeed, there are many rules to follow in order to comply with the legislation: the 5 weeks of paid leave, RTT, special leave, split days, parental leave, bereavement leave, sabbatical leave, or leave authorised by collective agreements or branch agreements, etc. It is not always easy to find your way around. In fact, according to a study by ANDRH, in 2020, 71% of HR staff had difficulty keeping up with regulatory changes. Digitalisation is also a good way to remedy this problem. Indeed, automation will enable a company to ensure full compliance with regulations. It will bring more transparency and limit the risk of errors, particularly thanks to the traceability of requests. In short, the data is collected, stored and can be consulted immediately, which is essential for accurate pay slips.

Optimising management

The use of a digital platform helps to optimise the HR department. Indeed, this tool offers managers a complete view of the planning of all the company’s personnel, which enables them to effectively manage the organisation of their teams. With just one click, they can have a global view of the company: employee attendance rates, periods available for approving leave and absence requests, planning of activity projects, absenteeism rates, etc. Similarly, automation helps HR to better secure the company’s data (regular automatic backups, for example). Finally, management is strengthened thanks to digital technology, which allows members of the company to communicate instantly. Thus, digital tech is the ideal tool to improve the general organisation of the company.

Contact us!

Whether it is for web agencies, e-commerce sites, digital marketing specialists, start-ups, pure players, etc., outsourcing can be a difficult decision to make, but by entrusting your image retouching needs to a reliable service provider recognised for the quality of its services, your company will gain a partner on which it can rely to develop and survive in a strong competitive context.

With several decades of experience, ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain flexibility and reduce their operating costs, which are important at the moment, in the middle of an economic recession.

To find out more about our services, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Live chat assistance: the ideal tool for reviving your customer service

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Artificial intelligence is currently in the spotlight. Although certain innovations in this field have yet to prove their worth, live chat, also known as “virtual agent”, is the ally of companies wishing to move forward in terms of customer relations in today’s world. This tool allows companies to engage in an instant conversation with their customers from their website or mobile application. This virtual assistance is made possible thanks to various forms of automation and artificial intelligence and considerably replaces contact by online form, telephone or e-mail. The popularity of live chat was particularly evident during the pandemic: According to a Zendesk report published in 2021, live chat tickets increased by 50% during this period. To meet the new needs of its consumers, integrating live chat into its customer service package is essential for a company.

How is live chat different from telephone support?

Nowadays, the most effective tools for a company’s customer service are live chat and calls. Indeed, in terms of responsiveness, these two channels are ideal. However, there are more or less important differences between them. It is essential for a company to distinguish between these two options to know how to leverage them in the best possible way.

Firstly, the timing and responsiveness are not the same. Indeed, live chat offers immediate assistance, 24 hours a day, whereas the telephone can sometimes leave a waiting time, or even result in failure to make contact if no one answers the phone. Similarly, the former is considered to be “proactive”, i.e. it initiates the conversation with the customer itself, without any pre-request on their part, which often leads to a sale. The second channel, on the other hand, is “reactive” and is linked to a more traditional form of customer service where the agent must wait for a request from a consumer before acting. The second difference between the two channels is the type of exchange. On live chat, the customer will generally exchange with a virtual agent, whereas via the telephone, he or she will have the opportunity to engage in a real human interaction. The recording of discussions varies according to the medium. On a live chat, a lot of information can be collected about the customer (his status (active or inactive), the time he has spent on the site, the number of his visits and chats, his geographical location, etc.). On the other hand, via the telephone, the data retrieved will only be those provided directly by the caller. However, it is also possible to access the recording of the agent in charge of the customer. This is very useful for a company since it can hear its employee and thus evaluate the quality of his work.

Why is live chat interesting: its benefits

Virtual assistance, like other tools, offers companies many advantages. However, to take full advantage of it, it is necessary to know when it is worth using it. As we have just seen, it differs from its counterpart, the telephone. Taking into consideration the business side of things, live chat can remarkably reduce the cost of customer relations (up to 30% less than calls, for example). This is made possible by the fact that the tool is multitasking: it can handle several requests at the same time (up to seven conversations simultaneously), which drastically reduces labour costs. Also, this mode of communication does not require space for a company: no need to invest in infrastructure.

On the customer side, live chat is equally attractive. According to a study by FurstPerson, 77% of customers do not buy from sites that do not offer live chat. 63% of respondents to the survey said they were more likely to return to a website with live chat. 44% of customers believe that the support of a live chat has reinforced their decision to buy. It is evident that integrating live chat into your business is another step towards customer satisfaction. According to a Zendesk study, live chat is the customer relations tool with the highest satisfaction rate (92%).

However, all these figures should be taken with a grain of salt. Indeed, if customers are more or less satisfied with live chat, this mainly concerns questions and requests that are often futile. Indeed, complete digital assistance has its limits. For more complex requests, the telephone is preferred by 62% of customers, particularly because it is easier to get in touch and explain the details of the problem(s) encountered. This lack of live chat can nevertheless be mitigated by ensuring that the live chat is hosted by real agents. However, this can be expensive for a company. In this case, outsourcing this task can be considered. Communication experts can then take over the chat and provide the human warmth that is missing in this digital tool.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer you an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

How to boost your marketing strategy on Instagram?

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Nowadays, social media is a very popular tool among business leaders. Indeed, digital technology offers many advantages to companies that want to boost their visibility and their marketing strategy. Instagram is one of the most popular social networking apps for businesses. The application has more than one billion users worldwide, 71% of whom are under 35 years old. This social network mainly targets a young audience, which is all the more interesting for companies that would like to expand their customer base by targeting young people.

It is estimated that around 80% of users follow at least one brand on Instagram. Similarly, 60% of Instagrammers say they have already discovered a new product through the app. These figures are enough to demonstrate the marketing power of the platform and the importance of creating an account on Instagram a business. The question is how to build a solid and effective content strategy. In this article, you will find the most relevant advice to achieve this.

Establishing your objectives and creating an account on Instagram

Before creating an Instagram account, it is necessary to identify your needs, expectations and, more broadly, the appropriate marketing strategy to achieve your goals. Knowing that the target audience will be more or less young, it is essential to find out what interests this segment of the population. What are their tastes? Their activities? Their lifestyle?

Once you have a clear idea of your strategy Instagram, you can sign up. As a business, it is a good idea to create a public account, especially an Instagram Business account. This gives you access to more options than a personal account.

Creating an attractive bio

The bio is what the user will see first on your account. It gives a first impression of who you are. Therefore, it must be original and well-thought of to encourage the most users to subscribe to your account. Among other things, the bio consists of:

  • Your profile picture
  • Your username (approximately 30 characters). Please note that your username is unique.
  • Some free space to display the information you want
  • Your website with a clickable link
  • Your category: a professional feature that tells users what type of business you are in (it saves space in your bio and allows you to share more info)
  • Your contact details and location info
  • A call-to-action button: to allow Instagrammers to interact with you directly from your profile page.

There is no magic formula for making an attractive bio. It has to reflect your as well as possible while being real. Skipping lines for more readability, including emojis for more fun, hashtags and words for better referencing, a quote… Everything is useful to take to make your profile dynamic!

Publish creative content

Instagram has a high engagement rate;mten times higher than Facebook, its counterpart

The application allows you to publish different types of content:

  • Photos
  • IGTV videos (long videos)
  • Reels (short videos)
  • Stories (series of photos and videos appearing for 24 hours)

Instagram is a platform dedicated to sharing photos and videos. The marketing strategy is therefore, above all, visual. Almost 67% of all Instagrammers say they base their purchasing decisions on the image of products. So, as a business, investing in a device and staff that can produce quality content is essential for building an audience. Similarly, original content is necessary to stand out and attract the attention of internet users. Generally, what appeals to Instagrammers are innovative, non-conformist posts; images sharing the behind-the-scenes of a company, its routine in images or even making live videos where there is a direct interaction with followers.

Publish at the right time

Successful communication on Instagram is not only about producing attractive content, it is also about publishing it at the right times: the times when the most users are online. The idea is to get as many views as possible for your posts. The most strategic times are, for example, during the week is at around 5 a.m. (when users log on to the application when they wake up), between 11 a.m. and 3 p.m. (during their lunch break) or in the late afternoon (when the working day ends). The ideal time to engage is 11am on Saturdays.

Leveraging advertising

Instagram allows businesses to advertise permanently on the platform. Just like on Facebook, companies can create sponsored campaigns to boost their visibility and marketing strategy. The ads appear several times a day in the users’ feed. Knowing that on average, people log on to the platform ten times a day, this can be very interesting to boost your brand.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked ans multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services, for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Outsourcing: the importance of one-off campaigns

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Within a company, various and different types of tasks are carried out daily. These are essential for the development of its operations. The company’s decision-makers must carefully choose the mode of operation and the strategy to be followed so that all the work can be completed as well as possible and within the desired deadlines. For this, a company has a choice: internalize or outsource its activities? In general, the best thing is to merge both options!

Today, one-off outsourcing is gaining traction among companies. In short, for a company, it consists of delegating part or all of its work punctually or over a short-term during the year. The benefits of this practice are many. More details below.

One-off outsourcing campaign or Always-on / Long Term Outsourcing

For a company, certain situations are more conducive than others when it comes to one-off outsourcing of one or more functions of its activity. The first thing to do when trying to find out if we should outsource part or all of the work on a one-off basis is to look at the deciding factor: time. Indeed, it is essential to evaluate as accurately as possible the potential duration of the mission that we wish to entrust to the external service provider. In short, it is necessary to determine whether the context is more favorable to a short-term or long-term need. To do this, it is necessary to question the availability of the company’s internal resources, namely the equipment present, the presence or absence of expertise and the qualification of one or more employees for the mission, financial reserves, etc. Following a logical reasoning, it should normally be easy for a business manager to know whether outsourcing should be one-off or over the long term.

Our Tip: Are you a company and do you want to use outsourcing (one-off or otherwise)? It is clear that before taking the plunge and contacting an external service provider, you must be sure of your choice. To further corroborate your decision, you can help yourself by answering the following questions:

  • Is the mission sustainable or not?
  • Do I have the necessary resources internally?
  • Will I be able to cover the cost of the service?
  • Can the mission be carried out internally? If so, at what price?

One-off outsourcing: the most favorable conditions

As specified earlier, depending the circumstances, one-off outsourcing of one or more tasks may prove to be more interesting.

Promotional campaigns

The first case in which one-off outsourcing can be useful is when a company wishes to highlight the promotion of its products. Typically, it is interesting for the firm to turn to an external service provider for a specific period of time and in general for a short duration for a commercial prospecting campaign. “We deal with this kind of request most often for product inventory flows” says Bénédicte Bathurst, General Manager of ProContact. In this case, the advantage of a one-off campaign is stronger. This will allow a company to boost its sales and/or minimize money losses in case it stops production.

Getting your business off the ground

The second case in which one-off outsourcing may be relevant is when a company wishes to boost the launch of a product or, more generally, of its activity. For a few weeks or a few months, outsourcing can help to make yourself known and to highlight the brand, the products and / or services offered by the company. “For a one-off campaign to be interesting, it is advisable that it is launched over at least a month. In case of a shorter duration, the investment in outsourcing will not be of great interest, because we will not have had time to really immerse ourselves in the mission, to help the company and thus, the results will not be very representative”, states Bénédicte Bathurst.

Boost the development of your company

“We are often contacted by companies for one-off campaigns to boost their business. In general, they wish to outsource part or all of the ‘appointment setting’ for their sales representatives. It is important to understand that appointment setting is a very time-consuming task which sales representatives do not really enjoy. So, by deciding to outsource this task, the company managers are trying to motivate them, to give them a little gift. Indeed, the appointments will start to fall by themselves and in mass in the agendas of the sales representatives. This way, they will be more inclined to invest more energy in their work and make more sales. In the end, this strategy satisfies everyone: the company will boost the development of its business and the sales representatives will be fully motivated”, explains the General Manager of ProContact. More generally, outsourcing one or more functions helps a company to face the competition. “A company can also decide to outsource because it is short of staff. This can be a good solution so as not to lose efficiency while at the same time recruiting a person capable of doing the work needed”, adds Bénédicte Bathurst.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer you an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Outsourcing your satisfaction survey: how does it work?

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For companies, the opinion of their customers is more than necessary for the development of their activity. This is why more and more companies are carrying out satisfaction surveys which, as the name suggests, aim to measure customer satisfaction. In short, this consists of asking a large number of people to answer a series of targeted, clear and simple questions. This helps companies to build customer loyalty and it also allows them to be informed of the opinions and expectations of consumers on their products, services or brand, which is a good way for companies to learn about the issues and improvements to be planned for the development of their business.

Many companies decide to outsource their satisfaction surveys and justifiably so: there are many advantages. At a lower cost, expert teams in customer relations will take over the work for a quality result. In concrete terms, how is a satisfaction survey carried out when it is delegated to an external service provider? What is the work process? Bénédicte Bathurst, General Manager of the call centre ProContact explains the different steps to follow during the outsourcing of a satisfaction survey.

Creating and editing the questionnaire

Before launching the satisfaction survey, the prospect will tell the external service provider the problem and the objectives of the survey. Following which, together, they will create the questionnaire that will be distributed to the customer portfolio. “In general, the client writes the script of the campaign himself. They know exactly the questions they want to ask their customers and the information they want to get from them. We provide support. When we notice that the questionnaire is too long, not structured enough or that the questions are too heavy, we can suggest that the client reworks the script to make it more accessible”, explains the General Manager of ProContact. The client and the external service provider also define the communication channels through which the survey will be carried out (by telephone, email, etc.). The idea is to choose the most strategic ones. Once the questionnaire is validated and the teams know exactly what the client’s expectations are, the campaign can begin.

Carrying out the campaign

Highly qualified operators will then take note of the script and will call the customers targeted in the satisfaction survey. They will make the calls on behalf of the customer’s company. “A satisfaction survey always takes at least one month. This is the ideal time frame, because it gives us time to get used to the script, to become efficient and to have representative results regarding the information collected”, states Bénédicte Bathurst. The secret to making a satisfaction survey work? The General Manager is strictly says: “The script must not be too long. People are generally happy to answer questions and give their opinion, however, not for ten minutes”.

Good to know: Most external service providers have multilingual agents who are particularly useful in the context of a satisfaction survey: they make it possible to address a wider circle of customers and therefore to collect more opinions.

Processing and analysing the data

Once the satisfaction survey is completed, the teams ensure rapid processing of the data and will format the results to deliver to the client a complete document, ready for use. ‘We send the company an Excel file with all the answers collected. We often include percentages, statistics, pie charts or even histograms. It all depends on the information we have and the client’s expectations”, says Bénédicte Bathurst. These statistics are important for a company. Indeed, it will cross-analyze the results to draw conclusions, measure the quality of its actions and determine the areas of progress on which it will have to work.

Why outsource your satisfaction survey?

For a company, the advantages of outsourcing its satisfaction survey are multiple. First of all, it helps to free up time and to refocus on the heart of the business and on tasks with higher added value. In other words, it is ideal for a company that wants to take the time to develop its business. Secondly, outsourcing allows the company to considerably reduce its costs. Indeed, there is no need to invest money to create a customer service dedicated to satisfaction surveys. Finally, outsourcing is the ideal way to benefit from a quality work output. “To conduct a satisfaction survey, you need to be completely neutral. However, when a company decides to do this internally, without wanting to, there may be a lack of objectivity. Unintentionally, as soon as you are directly involved, you tend to re-orient the answer of the person you are talking to. That’s why it’s wiser to use an external service provider for this type of mission. When our teams are on the phone with clients, they never try to tip the balance one way or the other”, explains the General Manager.

Contact us!

Whether it is for web agencies, e-commerce sites, digital marketing specialists, start-ups, pure players, etc., outsourcing can be a difficult decision to make, but by entrusting needs to a reliable service provider recognized for the quality of its services, your company will gain a partner it can count on to develop and survive in a strong competitive context.

With several decades of presence in the industry, ProContact is more than a contact centre. Thanks to our trained, qualified, hand-picked and multilingual agents, we enable companies that choose us to gain flexibility and reduce their operating costs, which is currently important in the midst of an economic recession.

To find out more about our services, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Outsourcing your content writing to SEO professionals: a winning strategy

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Nowadays, content marketing holds a huge place in a company’s marketing strategy. Indeed, it is estimated that nearly 90% of companies practice content marketing and that about 50% of customers will buy or not buy a product after having visited a brand’s blog. In addition to attracting new customers, content creation has many other benefits. To benefit from this, it is essential that what is published on the web is of high quality. This is why more and more companies are outsourcing their content writing needs to SEO professionals. The copywriters who take over this work are experienced in the field and have all the skills needed to produce good content. Are you a company and still wondering about the benefits of outsourcing your copywriting needs for your website? Learn more to make a more informed decision!

Outsourcing your web copywriting to save time

The most important advantage of choosing to outsource your company’s web copywriting is that this allows you to save time. Indeed, writing web content (product sheets, articles, etc.) is a complex and time-consuming activity. Unless you have an employee dedicated to web copywriting, it is often complicated for a business owner to add this task to their already busy schedule or to that of their employees responsible for their marketing strategy. Outsourcing this function allows you to obtain or even free up time to perform other tasks, but also to focus on the company’s essential needs. Outsourcing web copywriting also saves time on task of content production itself: the work will generally be done in less time than if a company had decided to do it itself, optimising the process and improving efficiency.

Outsource your web copywriting to benefit from quality content

As mentioned earlier, web copywriting is a complicated job. The person responsible for it must be skilled, have a knack for writing and also be creative and have an adequate level of analytical skills and good judgement. The difficulty of the job also lies in the fact that the content must ‘please’ the Google robots in order to be promoted and appear among the top positions following searches. To do this, you need to have a good knowledge of SEO (Search Engine Optimization). The better the SEO of a content, the more visibility the content published on the web will have. Otherwise, it will be buried in the last pages of search results. Successful writing of web content is therefore not an easy task. Outsourcing the content writing of a website is a good way for a company to make sure that he is in good hands. Thanks to the expertise of writers specialised in the field, it will be able to benefit from the production of quality content that is optimised for SEO and thus well positioned on Google and other search engines.

Good to know: Consistency is an essential criterion in SEO. For a company, outsourcing web copywriting is therefore valuable, as it guarantees regular content production and continuous publication of content.

Outsource your web writing to save money

When a company decides to produce web content, there are several financial constraints to consider. Firstly, to optimise visibility, you need to publish a lot of content on a regular basis. This implies that if a business owner wants to do the job as well as possible, it is necessary to recruit internally, which will consequently increase the salary costs. Additionally, it will also be necessary to invest in equipment (computers etc.) which can sometimes be very costly. Not to mention the cost of the training required to practice this task. Unsurprisingly, in this case, outsourcing is attractive because it gives a business owner the opportunity to produce web content without having to disburse on the costs mentioned above. Moreover, it is always possible to negotiate depending on the workload: when a company entrusts a large volume of content to be done to an external service provider, a reduction in the overall price can be considered.

Our recommendations:

Do you want to outsource your company’s web copywriting? Before you start the process, take a look at our tips to ensure a smooth and beneficial undertaking

First of all, it is recommended to prepare a brief for the service provider. The aim of this document is to establish your needs and your expectations of the work to be carried out by the SEO web copywriter(s). List the subject(s) to be dealt with, the structure you want to give to your texts (number of parts, sub-parts, paragraphs, etc.), the keywords to be inserted in the text (they are important for referencing), the writing style (casual, formal, polite or formal) or the tone to be given to the texts (common, colloquial).

Along the same lines, once the project has been launched, do not hesitate frequently consult and assess your external service provider in order to take stock of the work done and the improvements that can be made.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We offer an unprecedented adaptation of your way of working thanks to the arrival of resources located remotely, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

Boost your marketing strategy with TikTok

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1.7 billion: that’s the number of active TikTok users worldwide. This application, created in 2016 by the Chinese group ByteDance has managed to thrive and make its place to become one of the most downloaded social networking app. If when it was just launched TikTok was very popular with young people under 30, today users of any age enjoy using the application. On average, TikTok users spend 1 hour and 46 minutes a day on the app, more time than on Facebook and almost as much as on Instagram. And these figures are only going up! This number quickly justifies the interest that a company can have to launch itself on the application. Indeed, TikTok can be interesting if a company is looking to target younger prospects (on average, users are 24-year-old women) but also if it wants to bring a modern touch to its business. But then, how to use TikTok effectively in your marketing strategy? What are the benefits?

TikTok, how does it work?

In simple terms, TikTok is an application that is entirely dedicated to the creation of entertaining and creative content in the form of short videos (15 seconds on average). As with other social networking sites, users can “love”, comment, share or download the video. The content is diverse and varied, ranging from popular and dynamic choreographies to cooking recipes, make-up or fashion tutorials, advice for personal development and others. You just have to let your imagination run wild.

You are a company and you want to roll out your brand on TikTok? It’s not that complicated. Practice on the application to film and edit short clips by adding sound effects, texts, voices or music. Get inspired by the content and trends you see. The idea is above all to be creative in order to develop the visibility of your brand and to prospect new customers.

Registering on TikTok when you are a company: what are the benefits?

Increase your customer base by targeting young people

It’s a known fact that young people are the ones who spend more time on social networking sites. On TikTok, the majority of users are under 30 years old. So, naturally, if you are a company, the social networking app is a real mine of potential future young customers. The question is how to attract their attention! To do so, you should first of all release funny and creative TikToks so that your videos appear in the newsfeed of young people. Also, it can be interesting to get involved in strong themes related to current events or to their sector of activity. Indeed, young people often pay particular attention to their commitment and interests. Among the subjects that touch young people, we can find ecology, equality or minority rights. Thus, when a company registers on TikTok, it will be able to reach new customers, particularly young people.

Compete with the competition and highlight your brand

TikTok is currently a very popular social networking app. Still too few companies have understood the economic stakes involved. If you are a company and you are not yet on TikTok, sign up! It is now or never! Right now, tge brands that use TikTok in their digital strategy are few and are generally pioneers. You still have time to establish yourself and become the reference brand in your field of activity!

To maximize your chances and stand out from the competition, you must first understand how this application, which is based on a content graph, functions. In other words, TikTok will analyze your videos to understand their theme. It will then propose your content to users who, according to the application’s data, are likely to be interested. In this case, your videos will appear in the users’ “For you” tab. As such, to boost your marketing strategy via TikTok, make sure to keep an eye on the latest trends and viral content: the idea is to reproduce them afterwards to increase the number of views. It is also interesting to use hashtags and to publish your TikToks at peak hours (between 6am and 10am and 7pm) to get more views. Finally, try to create a sense of proximity with your subscribers by creating content they can relate to and by responding to comments (positive, but also negative, as it shows the brand’s commitment to improve).

Communicate at a low cost

Like all other social networking sites, TikTok is a low-cost communication medium that allows you to reach a large number of users. The benefits are important, because the more people you reach, the more you increase your chances of getting new customers. Thus, investment costs concerning the application is mainly based on the time you will give to the creation of new contents.

Contact us!

Web agencies, e-commerce sites, digital marketing specialists, start-ups, pure players… outsourcing can be a difficult decision to make, but by entrusting your needs to a reliable service provider recognized for the quality of its services, your company will gain a partner that it can count on to develop and survive in a strong competitive context.

With several decades of experience, ProContact is more than a contact centre. Thanks to our trained, qualified, hand-picked and multilingual agents, we enable companies that choose us to gain flexibility and reduce their operating costs, which are currently important in the midst of an economic recession. To find out more about our services, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.

BPO: for better management of legal formalities

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Throughout the year, a company various legal obligations and demands. These formalities are known to be complex and to be a real challenge to tackle internally. Indeed, rigorous effort is needed to limit the risk of errors or omissions that can have a more or less significant impact on the company. In order to optimise its legal department and tasks, it may be interesting for a company to outsource this function. In this case, BPO provides real added value in terms of financial, strategic and operational aspects. Read more about this.

What are the challenges related to the legal functions of a company?

The legal rules concerning companies are more than ever numerous and demanding. Respecting the conditions of employment, updating letterheads, the personal e-mail addresses of the directors and their identity documents, checking that the obligatory mentions in the legal announcements are compliant with existing regulations, making sure that the proofs of the premises are in order (they must be less than 3 months old), making sure everything is up-to-date with regard to the contracts with a supplier or a new distributor, signing papers, drawing up a commercial contract, bringing the documents into compliance with the standards in force… These are just some of the things that need attended to. The person in charge of the legal formalities in a company deals with multiple and varied tasks every day. The stakes are high: everything has to be done properly, within the given deadlines, so that the company is compliant with and respects the legal framework in which it operates. In the event of non-compliance with the laws in force, the company may be subject to potentially severe sanctions (a fine, closure of the premises, even dissolution of the company, etc.).

Legal formalities: what can be outsourced?

A company can choose to outsource some or all of its legal formalities. Certain situations may be conducive to outsourcing. For example, in a context where the company overloaded with work whereby it is impossible to handle everything internally, outsourcing is a good way to relieve the teams and ensure that the work can be done. Similarly, in the event of the recruitment or departure of a person within the company, the assistance of an external service provider will enable the company’s managers to ensure the best possible transition while avoiding legal risks. A dispute may also be a reason for a manager to call upon an external expert.

More generally, with regard to the legal function, a company can choose to outsource two types of roles: those with high added value (litigation, for example) and those with low added value (commercial leases, repetitive tasks, legal secretarial work, debt collection, etc.).

It should be noted that even if a company does not wish to outsource its legal formalities, calling on an external service provider is still recommended so that it can benefit from a legal perspective on its activity. This is very useful for becoming aware of the points to be improved in order to make the right choices today for a better future.

Outsourcing the legal function: the advantages

Regular and customised legal support

When a company decides to outsource its legal formalities to an external service provider, it will benefit from support tailored to its needs and objectives. From a financial point of view, for example, it will be able to choose the budgetary offer that best suits it. This will enable it to optimise its expenditure. Similarly, the company will be able to discuss with the external service provider to define the work that needs be done in concrete terms. The idea is to find the ideal strategy so that outsourcing brings the most benefits to the company.

Increased security

Outsourcing the legal function is not a trivial matter. For a company, the stakes are high: the data and security of the entire organisation will be entrusted to an external service provider. At first glance, this may seem frightening. In reality, however, outsourcing legal formalities means making your business more secure. In fact, when a company turns to an external service provider, it is a dedicated lawyer who will take charge of the file. The latter has specialist knowledge in the field of business and company law, but also in public and social law. He also has an evolving knowledge of the law and of errors in detail. Therefore, respect of the company’s confidentiality and deontology are guaranteed.

Develop your business

Outsourcing your legal formalities means asserting your desire to offer better working conditions and to ensure the development and improvement of your overall performance. Indeed, for a company, the advantage of entrusting its legal function to experts is that it can, at the same time, benefit from a new perspective on its activity, its problems and its operating mode. This insight is an opportunity to become aware of the changes to be made and to anticipate how to improve and develop. Similarly, by outsourcing its legal formalities, a company is freed from a huge workload, but also from a mental burden. It therefore has more time to devote to other tasks with greater added value and thus develop its business.

Contact us!

At ProContact, we work closely with you to include this solution in your commercial strategy. We can offer you an unprecedented adaptation of your way of working thanks to the arrival of resources located remotely, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable companies that choose us to gain credibility and, above all, to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.