What is a call centre ?
More than a simple sales platform, the call centre places customer relationship management at the heart of its activity. It includes all the services allowing to put a company in contact with its customers and prospects, in B2B or B2C, in order to have a fine vision of its market and to apply the right strategies to ensure an optimal customer experience. Its services can be carried out internally (a service is then dedicated to this function within the company) or through outsourcing. In this case, the company decides to outsource by calling on a contact centre specialized in this type of activity, whether inshore or offshore.