Survey: a must to improve your customer relationship
When selling a product or service, it is essential to measure the level of satisfaction of your customers to improve the quality of your business. It is by listening to your customers that you will be able to identify areas for improvement and put in place a genuine process of continuous improvement.
For this, surveys represent an excellent barometer of customer satisfaction and make it possible to link the desired quality of a product or service by the supplier (according to market expectations) and the quality perceived by the customer. the customer.