Nowadays, social media is a very popular tool among business leaders. Indeed, digital technology offers many advantages to companies that want to boost their visibility and their marketing strategy. Instagram is one of the most popular social networking apps for businesses. The application has more than one billion users worldwide, 71% of whom are under 35 years old. This social network mainly targets a young audience, which is all the more interesting for companies that would like to expand their customer base by targeting young people.
It is estimated that around 80% of users follow at least one brand on Instagram. Similarly, 60% of Instagrammers say they have already discovered a new product through the app. These figures are enough to demonstrate the marketing power of the platform and the importance of creating an account on Instagram a business. The question is how to build a solid and effective content strategy. In this article, you will find the most relevant advice to achieve this.
Establishing your objectives and creating an account on Instagram
Before creating an Instagram account, it is necessary to identify your needs, expectations and, more broadly, the appropriate marketing strategy to achieve your goals. Knowing that the target audience will be more or less young, it is essential to find out what interests this segment of the population. What are their tastes? Their activities? Their lifestyle?
Once you have a clear idea of your strategy Instagram, you can sign up. As a business, it is a good idea to create a public account, especially an Instagram Business account. This gives you access to more options than a personal account.
Creating an attractive bio
The bio is what the user will see first on your account. It gives a first impression of who you are. Therefore, it must be original and well-thought of to encourage the most users to subscribe to your account. Among other things, the bio consists of:
- Your profile picture
- Your username (approximately 30 characters). Please note that your username is unique.
- Some free space to display the information you want
- Your website with a clickable link
- Your category: a professional feature that tells users what type of business you are in (it saves space in your bio and allows you to share more info)
- Your contact details and location info
- A call-to-action button: to allow Instagrammers to interact with you directly from your profile page.
There is no magic formula for making an attractive bio. It has to reflect your as well as possible while being real. Skipping lines for more readability, including emojis for more fun, hashtags and words for better referencing, a quote… Everything is useful to take to make your profile dynamic!
Publish creative content
Instagram has a high engagement rate;mten times higher than Facebook, its counterpart
The application allows you to publish different types of content:
- IGTV videos (long videos)
- Reels (short videos)
- Stories (series of photos and videos appearing for 24 hours)
Instagram is a platform dedicated to sharing photos and videos. The marketing strategy is therefore, above all, visual. Almost 67% of all Instagrammers say they base their purchasing decisions on the image of products. So, as a business, investing in a device and staff that can produce quality content is essential for building an audience. Similarly, original content is necessary to stand out and attract the attention of internet users. Generally, what appeals to Instagrammers are innovative, non-conformist posts; images sharing the behind-the-scenes of a company, its routine in images or even making live videos where there is a direct interaction with followers.
Publish at the right time
Successful communication on Instagram is not only about producing attractive content, it is also about publishing it at the right times: the times when the most users are online. The idea is to get as many views as possible for your posts. The most strategic times are, for example, during the week is at around 5 a.m. (when users log on to the application when they wake up), between 11 a.m. and 3 p.m. (during their lunch break) or in the late afternoon (when the working day ends). The ideal time to engage is 11am on Saturdays.
Instagram allows businesses to advertise permanently on the platform. Just like on Facebook, companies can create sponsored campaigns to boost their visibility and marketing strategy. The ads appear several times a day in the users’ feed. Knowing that on average, people log on to the platform ten times a day, this can be very interesting to boost your brand.
At ProContact, we work closely with you to include this solution in your business strategy. We can offer an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.
ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked ans multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.
Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services, for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.