Outsourcing, a strategy to overcome labour shortages

Despite more than a year of idling due to COVID-19, the world continues, slowly but surely, to progress; to take on meet many challenges. Science, technology, services: all key sectors continued to work for the good of all and the economy. Outsourcing allows a company to overcome every challenge and sharpen its business strategy for continuous optimal positioning!

Two major challenges for the company!

Lack of manpower
Among the unexpected challenges that companies have had to overcome, there is one that directly concerns the labour market. It has gone from lack of employment to lack of labour, as astonishing as this may seem.

The spring 2020 period was particularly complex, with the closure of thousands of companies around the world in just a few weeks. The impact on the unemployment rate was immediate.

However, as the pandemic has evolved, various governments around the world have put in place criteria for essentiality. At ProContact, as an outsourcing provider for businesses, our services were more essential than ever.

Meanwhile, the pandemic has also highlighted the shortage of labour. Indeed, despite the complicated context, many companies must continue to grow, develop and to innovate. At the same time, they have to juggle the lack of certain local skills, despite their willingness to recruit.

Our contact center has been particularly in demand in recent months by companies in need of competent personnel for the following services:

  • B2B / B2C Prospecting;
  • Remote secretary services;
  • Customer relations;
  • CRM tool and software;
  • Satisfaction surveys ;
  • Human resources, and others.

We offer optimised solutions and innovative services that adapt to your expectations:

  • Outsourcing Services: prospecting, back office, customer relations, etc.;
  • Digital Services: web and digital outsourcing;
  • Business Solutions: staff leasing;
  • Professional Services : business incorporation, accounting, etc.

And also:

  • Impeccable follow-up;
  • Powerful marketing tools;
  • Attentive listening;
  • Relational ease;
  • Continuous cost optimisation


According to a Survey on Labour Needs carried out by “Pôle Emploi”, here is what emerges on the number of recruitment projects in 2021 by region for the information and communication sector:

Région Recruitment project Difficulties Seasonal jobs
Île-de-France 52 340 44,60% 7,30%
Auvergne-Rhône-Alpes 8 780 56,20%              8,40%
Provence-Alpes-Côte d’Azur 6 450 58,00% 7,80%
Occitania 5 910 48,10% 10,70%
New Aquitaine 5 130 61,40% 12,10%
Hauts-de-France 5 080 53,00% 14,00%
Pays de la Loire 4 730 55,40% 1,70%
Brittany 2 750 58,90% 8,40%
Grand Easy 2 510 42,60% 9,20%
Normandy 1 220 40,20% 11,50%
Centre-Val de Loire 1 070 57,90% 8,40%
Bourgogne-Franche-Comté 730 30,10% 11,00%
Guadeloupe  500 32,00% 52,00%
Reunion  420 26,20% 16,70%
Guyana  360 27,80% 13,90%
Corsica  350 48,60% 0,00%
Martinique 340 41,20% 2,90%
Mayotte 60 33,30% 0,00%
Total 98 700 48,60% 8,40%


Whether your outsourcing project is long-term or temporary, our contact center responds quickly to your needs by providing you with all its skills!

A growing digitalisation era
Let’s add to this the problem of recruiting the right skills another issue: companies must also take the plunge the in the pool digitalisation, a phenomenon that has taken an unexpected magnitude with the occurrence of the virus. According to Forbes, 97 % of executives say COVID-19 has accelerated their digital transformation efforts!

According to statistics published by the National Institute of Statistics and Economic Studies (Insee), we learn that in 1996, a third of French employees used a computer software daily. In 2004, 50% of employees used IT on a daily basis.

According to Kantar, on the smartphone side, growth is also meteoric: with only 20 % of French people equipped with a smartphone in 2011, this figure rose to 77 % in 2019.

As for the internet, Médiamétrie tells us that 92 % of French households were connected in 2020.

Given these figures, how can companies hope to survive if they do not adapt their business strategy? How do they bring together all the skills and technologies needed to feed the new needs created by the advent of these tools, while reducing costs?

Outsourcing is undoubtedly the answer to these problems. Adaptability, security, speed, skills, and technology: ProContact has become one of the leaders in outsourcing thanks to the quality of its services. Before entering the game, each aspect is set up to meet the needs of companies in a relevant way. We select our agents, who are educated, multilingual and reactive, on the spot.

Outsourcing to counter labour shortages, continue to evolve and improve your processes!

Outsourcing is now a business strategy in its own right. More efficient to fully exploit external knowledge and resources in areas related to the core business of the company, this solution allows firm to move faster and to increase its teams, without spending more on salary budget.

To ensure that you can better use your internal resources on what they master, in order to strengthen their current skills and provide them with new ones, outsource to a call centre for high quality results with a better return on investment.

Contact us!

Many tasks take time and require experience and skills that you may not have internally. You no longer have to suffer from the lack of labour that is hitting Western markets hard. In this time of Covid-19, be agile by signing a strong and transparent partnership with one of the leaders of outsourcing in the Indian Ocean area.

ProContact is more than a contact center. Thanks to trained, qualified, handpicked, multilingual agents, we allow companies who choose us to gain credibility and above all to satisfy their customers. To learn more about our services, for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 77 75 04 50.

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