Outsourcing or insourcing: what is the best strategy for your company?

The Covid-19 pandemic caused an economic crisis that the world could have done without. However, it has also shaken up the world of outsourcing, which has offered unparalleled flexibility to businesses. Its ability to adapt to any situation has helped companies calibrate their resources. They have gained in speed and dexterity to achieve their long-term strategic objectives.

Outsourcing, a sector that continues to convince

One would have thought that in the post-Covid era, companies would be happy to go back to the way things were. However, according to Marketwatch.com, “the global business process outsourcing (BPO) services market is expected to grow at a CAGR of 10.8% to €335.23 billion by 2024 during the forecast period. The global business process outsourcing (BPO) services market has been segmented on the basis of type, deployment, organization size, verticality and region”.

Comparison between outsourcing and insourcing

Nevertheless, it is important to give companies the power to make the best choice for their operations. Here is a comparison between the advantages of insourcing and outsourcing.

The advantages of insourcing

Investopedia defines insourcing as follows: “Insourcing occurs when a transaction is handled by an entity itself rather than by someone else. This process can apply to commercial and investment transactions, or to the corporate world”.

Companies that have opted for internalisation can benefit from the following advantages, provided they are prepared to invest in additional resources or facilities, thereby increasing expenses:

  • Higher profitability due to the absence of certain costs associated with outsourcing;
  • Higher profits for the brokers, who can earn money from the difference between the purchase price and the selling price;
  • Allows delivery of products to customers using own resources, without the help of an external transport company.

Benefits of outsourcing

Following Investopedia’s argument, “Outsourcing is a business practice that involves hiring a party outside the company to provide services or create goods that were traditionally provided internally by the company’s employees and staff. Outsourcing is a practice generally adopted by companies to reduce costs”.

We know that globally:

  • Nearly 54% of companies have implemented an outsourcing strategy to get closer to their customers;
  • Companies spent $75.2 billion on security outsourcing in 2020;
  • 78% of companies have a positive view of their outsourcing providers;
  • 71% of financial services executives are outsourcing or offshoring some of their services.

Why is outsourcing so popular?

According to Deloitte, companies most often turn to outsourcing for five main reasons:

  • The need to reduce their operating costs;
  • The need to focus on their core business;
  • Lack of in-house skills;
  • Lack of skills in the labour market;
  • Various business needs.

Less operating costs: the key benefit of outsourcing

Outsourcing allows you to recruit additional resources at a lower cost. Indeed, this option has built its reputation in particular by offering offshore skills, specialised in certain tasks that are generally of low added value for companies.

ProContact is one of these service providers recognized for the quality of their outsourcing services. Our range of offers is sufficiently wide to allow companies to outsource all tasks that are certainly essential but known to be time-consuming:

  • Telephone reception
  • Remote secretary services
  • Polls, surveys, satisfaction studies
  • Remote marketing and prospecting (appointment setting, prospecting…)
  • Qualification of files
  • Management and enrichment of databases
  • Customer loyalty
  • Technical assistance (hotline, webhelp, technical support)
  • After-sales service, customer service
  • B2B / B2C prospecting;
  • Remote secretary services
  •  Customer relations;
  • CRM tool and software;
  • Satisfaction surveys;
  • Human resources;
  • Digital.

With regard to our human resources, once again, we focus on unprecedented quality:

  • A highly qualified and positive team capable of ensuring a tailor-made follow-up of each operation;
  • A demanding recruitment process;
  • A dense and continuous training related to inbound calls, outbound calls, marketing, webmarketing… ;
  • A motivating and human managerial management; supervisors who listen to their employees and to you;
  • An independent quality department with a single goal: customer satisfaction


Outsourcing also allows the client company to achieve greater flexibility and eliminate redundant expenses, such as recruitment, training, equipment, etc. In addition, outsourcing allows the client to choose a country known for its low cost of living and lack of hourly rates.

Better focus on the company’s core business

A team whose expertise is not used intelligently is a team that is demotivated and tired which results in loss of time and efficiency. The consequences are obvious: lower productivity in the long term and an increase in sick leave.

Outsourcing is a strategy focused on the evolution of the company. As such, by relieving employees of tasks that do not fit into their real job, companies leave their teams with only one desire: to participate in the development of their company!

Reduce the problem of lack of internal skills

The reality is that when employees work overtime, the company always ends up losing resources and money. By turning to outsourcing, by bringing in outside skills, the company sends a strong signal to its employees that everything is being done to allow them to focus and work on long-term productivity.

Reduce the problem of lack of local skills

Outsourcing allows you to get away from technological constraints and the scarcity of local skills. It offers a customized solution and a similar level of expertise, at reduced costs.


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