Why outsource your telemarketing campaigns to a contact centre?

Telemarketing remains a cornerstone of any successful marketing strategy, excelling at both lead generation and customer retention. However, managing an in-house telemarketing team can quickly become a complex undertaking. That’s why more and more businesses are turning to specialised contact centres to handle these campaigns. Discover with ProContact the benefits of outsourcing your telemarketing campaigns.

The importance of telemarketing in a company’s marketing strategy

Whether you’re in B2B or B2C, telemarketing is a central pillar in many companies’ marketing strategies. Numerous marketing managers consider telemarketing an essential tool for generating high-quality leads and fostering customer loyalty. It allows for direct contact with potential customers, facilitating conversions.

Moreover, with the rise of omnichannel solutions, telemarketing seamlessly integrates with other communication channels, reinforcing the coherence of marketing campaigns. By combining inbound and outbound telemarketing, businesses can not only attract new customers but also improve their retention rates. Despite the rapid evolution of technology, this channel continues to prove its effectiveness in customer relations and outbound calling.

The relevance of telemarketing in a marketing strategy extends beyond lead generation. It also plays a key role in customer retention by providing personalised follow-up and addressing consumers’ specific needs. This is why telemarketing is often seen as an indispensable lever for businesses seeking to strengthen their customer relationships and increase revenue.

The advantages of outsourcing your telemarketing campaigns to a contact centre

Outsourcing your telemarketing campaigns to a contact centre offers a multitude of benefits. Not only does it optimise costs, but it also provides cutting-edge expertise and increased flexibility. Let’s delve into these advantages in detail.

Cost reduction and resource optimisation

By outsourcing your telemarketing, you eliminate the costs associated with recruitment, training, and equipment. Contact centres provide you with ready-to-go teams that are equipped and experienced. No more salaries, payroll taxes, or overhead costs!

It’s also a cost-effective and flexible solution. With a pay-per-call model, you only pay for the results you get. It’s simple, efficient, and above all, economical. You have complete control over your budget and can adjust your campaigns based on your needs.

Furthermore, by delegating your telemarketing, you gain valuable time that you can devote to your core business. Contact centre experts handle the prospecting, allowing you to focus on growing your business.

Contact centres do everything in their power to ensure your customers’ satisfaction. Thanks to rigorous quality controls, they ensure that every call is handled professionally and that your objectives are met.

Increased efficiency and productivity

Contact centres have the infrastructure and teams in place to launch your telemarketing campaigns in record time. Unlike an internal team, which might require weeks of preparation, a contact centre can launch your campaigns in just a few days, or even hours.

Contact centres are also flexible and can quickly adapt to your changing business needs. Whether you need to increase or decrease call volume, or modify your strategy mid-campaign, they have the resources and expertise to adjust without delay.

Improved performance and results

Contact centres use various key performance indicators (KPIs) to measure the effectiveness of your telemarketing campaigns. These KPIs include conversion rates, response rates, and customer satisfaction. With this data, you can adjust your strategies in real time to maximise your results.

Outsourced telemarketing campaigns can also generate significant financial benefits. Not only do they increase sales through higher conversion rates, but they also help retain customers, leading to increased long-term revenue.

Finally, telemarketing is a powerful tool for strengthening customer relationships. Contact centres implement personalised strategies for each customer, fostering loyalty and improving the company’s brand image. Regular follow-ups and customer feedback allow for adjustments to approaches and optimization of results.

What are the trends in telemarketing?

Telemarketing is constantly evolving to adapt to new technologies and changing consumer expectations. Here are the main trends shaping the industry in 2024.

Omnichannel Telemarketing

Today, consumers interact with businesses through a multitude of channels, including phones, emails, instant messaging, and social media. Omnichannel telemarketing integrates these various touchpoints to provide a seamless and consistent customer experience. By combining phone calls, SMS, emails, and other digital media, contact centres can maximise customer engagement and improve conversion rates. This approach is particularly effective for strengthening customer relationships and ensuring that each interaction is relevant and well-targeted.

Artificial Intelligence (AI)

Artificial intelligence is transforming telemarketing by enhancing the personalisation of interactions and optimising campaign performance. Contact centres use AI to analyse data in real time, predict customer behaviour, and adjust scripts accordingly. AI-powered chatbots and automated calling systems also handle repetitive tasks, freeing up agents for higher-value missions. AI helps make telemarketing campaigns more efficient, accurate, and personalised, resulting in higher customer satisfaction and optimised financial results.

Message personalisation

Personalisation is at the heart of modern telemarketing strategies. Customers expect businesses to understand their specific needs and offer tailored solutions. By analysing customer data, contact centres can create custom messages that resonate with each individual. This personalisation of messages not only improves campaign effectiveness but also increases customer loyalty. Companies that adopt this approach often see a significant increase in response and conversion rates, as customers feel understood and valued.

ProContact: Your Telemarketing Experts

Rely on our expertise to drive your telemarketing campaigns. With a proven track record, we deliver outstanding results in lead generation, customer retention, and customer service. Our team of highly skilled agents and cutting-edge technology ensure optimal performance. Contact us now to discuss your goals.

HR Outsourcing: What are the benefits for your company?

Many companies today are outsourcing their HR services, a significant back-office function. Their goal is to optimise their operations and focus more on their core business. What is HR outsourcing and what are its benefits for your company? Find out with ProContact, specialist of HR outsourcing.

What is HR outsourcing?

HR outsourcing consists of delegating part or all of its HR functions to an external provider. In other words, the company entrusts experts with managing tasks such as recruitment, payroll, training, and social relations.

The main objective of HR outsourcing is to improve the efficiency and performance of HR activities while allowing the company to focus on its core competencies. The two main types of HR outsourcing are :

  • Partial outsourcing: In this model, the company only outsources specific HR functions, such as recruitment or payroll management, while other activities remain managed internally.
  • Full outsourcing: In this case, all of the company’s HR activities are entrusted to an external provider. This includes all HR functions, from personnel administration to training, including payroll management and social relations.

HR outsourcing offers valuable flexibility, allowing companies to choose the level of outsourcing that best suits their needs and strategic objectives.

What are the benefits of HR Outsourcing for your company?

Outsourcing human resources offers numerous advantages:

Cost reduction

One of the primary benefits of HR outsourcing is reducing costs. By entrusting certain HR functions to an external provider, a company can:

  • Limit fixed expenses: no more salaries, social charges, or investments in specific tools;
  • Benefit from competitive rates: providers, thanks to their volume of activity, often offer advantageous rates;
  • Optimise costs: the company only pays for the services it actually needs, when it needs them.

Time-saving

Outsourcing HR functions allows companies to save precious time. Administrative and repetitive tasks, such as payroll management, personnel file maintenance, or leave requests, are entrusted to external experts. This frees up internal teams to focus on strategic and higher value-added missions, such as talent development and improving company culture.

Access to specialised expertise

HR outsourcing providers have in-depth knowledge and skills in their field. They are up-to-date on the latest regulations and best practices in human resources management. By calling on these experts, you can benefit from superior quality service and remain compliant with current laws and regulations. Additionally, these providers often have access to advanced technologies and sophisticated HR management tools, which can improve the efficiency and accuracy of HR processes.

Unmatched flexibility

HR outsourcing offers unparalleled flexibility to companies. They can adjust outsourced services according to their current needs: growth, restructuring, or simple fluctuations in activity. This flexibility allows for rapid adaptation to market and organisational changes.

Legal compliance

HR outsourcing providers ensure that all HR practices comply with current regulations. They handle complex legal and administrative aspects, reducing the risk of non-compliance and potential penalties for the company. By staying constantly up-to-date with new laws and regulations, they can help companies avoid costly mistakes and disputes.

Key areas of HR Outsourcing

Here are the main areas of human resources that you can outsource:

Recruitment

Outsourcing recruitment allows companies to entrust the process of searching for, selecting, and hiring new talent to specialised experts. These service providers have a wide network, advanced selection tools, and in-depth knowledge of the job market, allowing them to quickly find qualified candidates. By outsourcing recruitment, companies can reduce the time it takes to fill a vacancy and ensure that new employees are well-suited to the company’s needs.

Payroll and personnel administration

Payroll management and personnel administration are complex and time-consuming tasks that require great precision. Errors in payroll can lead to legal problems, fines, and decreased employee satisfaction. By outsourcing these functions, companies can ensure that salaries are processed correctly and on time, and that all legal and tax obligations are met. Payroll service providers use advanced systems that automate and secure the process, reducing the risk of errors. To optimise the management of your employees’ leave and absences, discover the advantages of using digital tools through this article.

Training

Employee training is another key area of HR outsourcing. By outsourcing training, companies can access customised skills development programs designed by experts in pedagogy and professional development. Training providers offer a full range of modules tailored to the specific needs of the company, whether it is to develop technical skills, strengthen leadership, or improve team productivity. Outsourcing training also ensures that content is up-to-date and aligned with the latest industry trends.

Labour relations

Managing labour relations, including conflict management, union negotiations, and compliance with legal obligations regarding labour relations, is often complex and delicate. Outsourcing this function allows companies to benefit from the expertise of professionals who know labour laws and best practices in managing labour relations. These experts can help maintain a positive social climate within the company, prevent conflicts, and effectively manage crisis situations. They also ensure that the company remains compliant with legal obligations regarding labour relations, minimising the risk of litigation.

How to choose the right HR Outsourcing provider?

Choosing the right provider for your HR outsourcing is a strategic decision that can significantly impact your company’s performance and growth. To make the right choice, here are the main points to consider:

Experience and expertise

One of the first criteria to consider is the provider’s experience in HR outsourcing. A provider with solid experience and proven expertise in managing HR functions will be better equipped to meet your specific needs. Look for outsourcing providers who have worked with companies of a similar size to yours or in your industry.

References and client reviews

References and client reviews are valuable indicators of a service provider’s reliability and quality of service. Do not hesitate to ask for references and consult testimonials from existing clients. This will give you a clearer idea of customer satisfaction and the results obtained.

Company size

The size of the outsourcing provider is also a factor to consider. Large HR outsourcing companies can offer a full range of services and have significant resources, but they can also be less flexible. Conversely, a small company may offer a more personalised service but have more limited capabilities. Choose a provider whose size matches your needs and the complexity of your HR management.

Services offered

Ensure that the outsourcing provider offers all the HR services you need, whether it’s recruitment, payroll management, training, or labour relations. Some outsourcing providers specialise in certain areas, while others offer a comprehensive solution. It is important that the services offered align with your goals and expectations.

Technology and innovation

The best HR outsourcing providers use advanced technologies to manage HR functions efficiently and securely. Inquire about the tools and systems they use, as well as their ability to adapt to technological changes. A solid technological infrastructure can improve the accuracy, speed, and compliance of HR processes.

ProContact, your partner for tailored HR Outsourcing

Looking to streamline your HR processes? ProContact offers comprehensive HR outsourcing solutions designed to meet your unique needs. From pre-recruitment to onboarding, our experienced team ensures a seamless transition. Contact us today to learn more.

Choosing the right provider for customer satisfaction surveys

Customer satisfaction is the driving force behind any ambitious company. In a competitive environment, it is more essential than ever to retain customers. By conducting customer satisfaction surveys, you collect valuable information to improve your services and strengthen your relationship with your customers. Find out in this article how to choose the ideal survey provider to manage your customer experience.

Why conduct customer satisfaction surveys?

Customer satisfaction surveys are used by companies to gather customer feedback and opinions about their products, services, or overall customer experience. By gathering valuable feedback, you can turn insights into action and drive business growth. Why are they so important?

  • Measure your success: Surveys offer a precise measurement to gauge customer satisfaction, allowing you to identify your strengths and weaknesses and take appropriate action;
  • Continuously improve: By understanding your customers’ needs and expectations, you can implement targeted actions to enhance their experience. This is the secret to customer loyalty;
  • Retain your customers: By showing your customers that you listen to them and care about them, you build strong trust. Loyal customers ensure sustainable growth;
  • Offer an unforgettable experience: By identifying friction points in the customer journey, you can eliminate them and offer a seamless and enjoyable experience. This is the best way to stand out from the competition;
  • Listen to your customer: Surveys are your gateway to the world of your customers. By listening to them, you understand their needs and can adapt your offer to better meet them.

The data collected through customer satisfaction surveys, such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and other key performance indicators (KPIs), are essential for making informed strategic decisions. In short, customer satisfaction surveys are an indispensable tool for any company seeking to improve its service quality and strengthen its customer relationships.

Why outsource customer satisfaction surveys?

When it comes to conducting customer satisfaction surveys, businesses have two options: do it themselves or hire an external provider. Outsourcing customer satisfaction surveys offers numerous advantages, including:

Access to expertise

Survey providers are experts in data collection and analysis. They use proven methodologies and advanced tools to obtain accurate and actionable results.

Objectivity and impartiality

By entrusting the survey to a third party, businesses benefit from a neutral perspective. External providers are not influenced by internal biases and can provide an objective analysis of customer feedback.

Time and resource savings

Conducting satisfaction surveys requires time and specific skills. By outsourcing this task, businesses can focus on their core business while ensuring that the survey is conducted efficiently.

Flexibility and adaptability

Survey providers can adapt to the specific needs of the business. They offer customised solutions, whether for one-time or regular surveys, tailored to different customer segments or products.

Advanced technology

Providers have sophisticated survey software and powerful online platforms. These tools enable rapid and accurate data collection, as well as in-depth analysis of results. Your business can thus benefit from the latest technological innovations without investing in costly tools.

Data confidentiality and security

Professional providers guarantee the confidentiality and security of the collected data. They comply with data protection regulations, ensuring that sensitive customer information is handled securely.

By outsourcing customer satisfaction surveys, businesses can gain valuable insights and continuously improve their service quality.

Key criteria to consider when choosing your customer satisfaction survey provider

To answer the frequently asked question: “Which provider should I choose for a customer satisfaction survey?”, here are the steps to follow.

1. Define your needs

Before selecting your provider, assess your needs so as to target the most suitable providers and ensure that the survey meets your company’s objectives.

  • Identify the survey’s objectives: Clearly determine what you want to achieve with the survey. Is it to measure overall satisfaction, evaluate a specific product, or obtain feedback on a particular service?
  • Target the population to be surveyed: Who will be the survey respondents? This could be current customers, prospects, or a specific segment of your clientele.
  • Choose key performance indicators (KPIs): Select the most relevant KPIs for your survey, such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), or other metrics specific to your industry.

2. Evaluate providers

Once your needs are defined, it is essential to evaluate the different providers according to several selection criteria:

  • Experience and expertise: Verify the provider’s track record and skills in conducting customer satisfaction surveys. An experienced provider will have an in-depth understanding of methodologies and industry best practices.
  • Methodology: Analyse the methodology proposed by the provider. Ensure that it is adapted to your objectives and includes reliable and relevant data collection and analysis techniques.
  • Customisation: The provider must be able to customise the survey to meet your specific needs. This includes designing the questionnaire, segmenting respondents, and adapting analysis reports.
  • Responsiveness and follow-up: The provider’s ability to respond quickly to your requests and provide regular follow-up is crucial to ensure the smooth running of the survey.
  • Data confidentiality and security: Ensure that the provider complies with data confidentiality and security standards. Protecting your customers’ sensitive information should be a priority.

3. Choosing among types of providers

There are different types of providers for customer satisfaction surveys. In addition to specialised agencies and online platforms, you can also entrust your customer satisfaction survey to a contact centre, like ProContact. A contact centre combines expertise and technology to offer you complete solutions, including survey design, data collection, and analysis of results.

4. The selection process

To choose the most suitable provider, adopt a rigorous selection process:

  • Ask for references: Request recommendations and feedback from other companies that have worked with the shortlisted providers. This will give you an idea of their reliability and the quality of their services.
  • Compare offers: Analyse the proposals from the different providers in terms of methodology, costs, and services included. Ensure that the offers meet your needs and budget.
  • Request a detailed quote: A precise quote will allow you to understand the costs associated with each stage of the survey and avoid any surprises.
  • Organise interviews: Meet with the providers to discuss your expectations and assess their understanding of your needs. This will help you build a trusting relationship and verify their ability to customise their services.

5. Establishing a long-term partnership

Once the provider has been selected, it is important to establish an efficient and long-term collaboration. To do this, maintain regular communication with the provider to monitor the project and adjust strategies based on interim feedback.

After receiving the survey results, analyse them in detail with the help of the provider. Identify areas for improvement and implement corrective actions to optimise customer satisfaction.

Finally, regularly evaluate the provider’s performance and the impact of the surveys on your service quality. This ongoing evaluation makes it possible to adjust methods and ensure continuous improvement of the customer experience.

ProContact, your expert partner for successful customer satisfaction surveys

ProContact is your preferred partner for measuring and improving your customer satisfaction. With our expertise in customer relationship management, we support you at every stage of your project, from questionnaire design to results analysis. We tailor our solutions to your specific needs to provide you with a clear view of the customer experience. Contact us today to find out more about our services and how we can help your business.

Your complete guide to successful customer service outsourcing

Customer service outsourcing has become an essential strategy for many companies looking to improve customer relations while optimising costs. This comprehensive guide will provide you with all the information you need to successfully outsource your customer service.

What is customer service outsourcing?

Customer service outsourcing involves entrusting the management of part or all of your customer interactions to an external contact centre. This approach enables your company to concentrate on its core business while guaranteeing high-quality customer service.

Why outsource your customer service?

There are many good reasons why companies prefer to outsource their customer relations.

Cost reduction

One of the main advantages of this solution is cost reduction. By outsourcing your hotline or customer support, you can save on salaries, benefits and infrastructure required to run an in-house customer service department.

Access to specialised expertise

Customer relation centres have in-depth expertise in managing customer interactions. They use advanced technologies and optimised processes to deliver high-quality service. Outsourcing your customer relations allows you to benefit from this expertise without having to invest in training your own staff.

Flexibility and scalability

Customer relations needs can vary considerably depending on the time of year, marketing campaigns or your company’s growth. Outsourcing gives you the flexibility to quickly adapt your resources to variations in demand.

Improved customer satisfaction

A professional call centre can improve customer satisfaction by providing fast, efficient service. Trained and experienced agents can proactively manage requests, reducing waiting times and increasing overall satisfaction.

How to choose the right outsourcing provider?

The key to successful customer service outsourcing is choosing the right service provider. Here are the essential points to consider.

Assess your company’s needs

Before choosing a service provider, it’s essential to assess your company’s specific needs. Identify the types of services you wish to outsource, such as telephone answering, customer support, or secretarial outsourcing.

Examine references and customer reviews

Look for service providers with solid reputations and positive references. Check out customer reviews to get an idea of the quality of the service offered and the satisfaction of current customers.

Check their skills and experience

Make sure the service provider has the skills and experience needed to manage your outsourced customer relations. Check their expertise in your business sector and their ability to handle varying volumes of requests.

Analyse the costs and contracts

Compare the costs of different service providers and carefully examine the contracts they offer. Make sure that costs are transparent and that there are no hidden charges. Also check contract termination conditions and any penalties.

Steps to successful customer service outsourcing

To outsource your customer service effectively, here are the steps to follow.

1. Define objectives and expectations

Before you begin the outsourcing process, clearly define your objectives and expectations. What results do you want to achieve by outsourcing your telephone answering service or customer support? Establish key performance indicators (KPIs) to measure outsourcing success.

2. Select the right service provider

Follow the steps outlined above to choose the service provider best suited to your needs. Don’t hesitate to arrange meetings or telephone calls to discuss your expectations and ask specific questions.

3. Establish clear communication

Clear and regular communication is essential to the success of outsourcing. Establish effective communication channels with your provider to ensure that all parties are aligned on objectives and expectations. Hold regular meetings to assess performance and resolve any problems.

4. Train your provider’s agents

Even if your customer relations centre agents are experienced, it’s important to provide them with training specific to your business. Make sure they understand your products, services and values, as well as your customers’ expectations.

5. Monitor and evaluate performance

Regularly monitor the performance of your outsourced contact centre using the KPIs defined above. Analyse performance reports and customer feedback to identify areas for improvement and adjust strategies if necessary.

Delve deeper with these 10 key rules for successfully outsourcing your customer relations.

The challenges of outsourcing customer service

Delegating your customer service to an external service provider presents just as many challenges.

Maintaining service quality

One of the main challenges of outsourcing is maintaining the quality of service. Make sure that the contact centre meets your quality standards, and that the agents are well trained and motivated.

Protecting customer data

Protecting customer data is crucial. Make sure the service provider complies with current data protection regulations and has adequate security measures in place to protect sensitive information.

Managing cultural and linguistic differences

If you outsource your customer relations abroad, there may be cultural and linguistic differences to take into account. Make sure your agents understand your customers’ culture and can communicate effectively in their language.

The benefits of successful outsourcing

Outsourcing your customer service offers a whole host of advantages.

Improved customer satisfaction

A well-managed customer service can lead to increased customer satisfaction. Experienced and trained agents can respond quickly and efficiently to requests, increasing customer loyalty.

Cost savings

Outsourcing can deliver significant savings by reducing costs associated with salaries, training and infrastructure. You can reinvest these savings in other areas of your business.

Focus on your core business

By outsourcing your customer support or switchboard service, you can concentrate on your core business and develop new growth opportunities.

Flexibility and scalability

Outsourcing gives you the flexibility to adapt your resources to your business needs. You can increase or reduce resources as demand changes.

Customer service outsourcing is a powerful strategy for improving your customer relations while optimising your costs. By following the steps and advice in this guide, you can successfully outsource your hotline, customer support or secretarial services. Choose the right provider, establish clear communication, and regularly monitor performance to guarantee outsourcing success.

Contact ProContact, your partner for successful outsourced customer relations

Specialised in outsourced customer service, ProContact offers complete management of your customer relations across all communication channels. Our contact centre ensures quality service thanks to our skilled teams. Whether by phone, email, chat or social networks, we guarantee smooth, efficient customer relations. Our solutions include hotlines, customer support and much more, to meet the specific needs of your business.

Contact us today to find out more about our services and how we can help you.

Outsourcing email management to optimise customer relations

In a rapidly changing business climate, companies are constantly looking to optimise their customer relationship management (CRM) strategies in order to stand out from the crowd and build customer loyalty. Outsourcing email management is a strategic asset for meeting these challenges. By entrusting the management of their emails to a specialist external service provider, companies can improve the quality of their services, reduce their costs and concentrate on their core activities. How can email outsourcing optimise your customer relations? Find out more from ProContact.

What is meant by outsourcing email management?

Email management outsourcing is a practice whereby a company entrusts the management of its email communications to an external service provider. This strategy allows companies to concentrate on their core business while delegating the day-to-day management of emails to customer relations experts.

Outsourcing email management includes several services:

  • Responding to customer requests
  • Complaints management
  • Providing information on products and services
  • Carrying out email marketing campaigns.

Email outsourcing providers possess expertise in customer relations and use advanced technologies to ensure operational efficiency and increased customer satisfaction. Email outsourcing also enables innovation in customer relations through the use of new technologies and management methods. If you manage inbound calls, here are the 10 key rules to follow for successful outsourcing.

The benefits of outsourcing email management

Outsourcing email management can be a strategic solution for companies wishing to optimise their customer relations.

Reduced customer service costs

One of the main benefits of outsourcing email management is the reduction in customer service costs. By outsourcing this task to specialist service providers, companies avoid the costs associated with recruiting, training and managing a dedicated in-house team. What’s more, email management outsourcing providers often offer services at competitive rates thanks to their economies of scale.

Increased customer satisfaction

Outsourcing email management also helps to increase customer satisfaction. Specialist service providers have the skills and expertise to respond quickly and efficiently to customer queries, improving the quality of customer service by email. An optimised customer relationship thanks to a responsive and personalised service is a key factor in building customer loyalty.

Customer service productivity

By outsourcing email management, businesses can focus on their core activities, thus increasing overall productivity. Internal teams can focus on higher value-added tasks, such as developing new products or improving internal processes.

Flexibility

Email management outsourcing providers can tailor their services to the specific needs of the business. This ensures flexible management of volumes of communication.

How can outsourcing optimise a company’s customer relations?

Outsourcing email management can optimise a company’s customer relations in several ways:

  • Improved customer communication: outsourcing enables companies to respond more quickly and effectively to customer emails, which can improve communication and customer satisfaction
  • Personalised interactions: outsourcing providers use tools and technologies to personalise interactions with customers, improve the customer experience and boost loyalty
  • Customer complaint management: outsourcing specialists handle customer complaints efficiently and professionally, thus enhancing the company’s reputation
  • Customer data analysis: outsourcers collect and analyse data on customer interactions, which can help companies better understand their customers and improve their products and services
  • Peak activity management: outsourcing providers can manage peaks in activity, enabling companies to maintain a high level of customer service, even during periods of high demand.

What steps should you take to outsource your email management?

To outsource your email management, here are the steps to follow:

Step 1: Assess your company’s needs

Before outsourcing email management, it’s crucial to assess your company’s specific needs. This assessment should include:

  • The volume of emails to be processed
  • The most frequent types of request
  • Expectations in terms of quality and speed of response
  • The customer relations objectives to be achieved.

Step 2: Choosing an email outsourcing provider

The choice of service provider is a crucial stage in the success of outsourcing. It’s important to select a service provider with solid experience in customer relations and a good knowledge of your business sector. Criteria to consider include

  • The provider’s reputation
  • The technologies used for email management
  • Quality of services offered
  • Associated costs.

Step 3: Define the process and performance indicators

Once the service provider has been chosen, it is essential to clearly define the email management processes and performance indicators. This will ensure that the services provided meet the company’s expectations. Performance indicators can include

  • Average response time
  • First contact resolution rate
  • Customer satisfaction.

Step 4: Integrate the service provider into the customer relations strategy

For email outsourcing to be effective, it is crucial to integrate the service provider into the company’s overall customer relations strategy. This includes regular communication of objectives, updates on products and services, and feedback on performance.

Step 5: Monitor and evaluate performance

Finally, it is important to regularly monitor and evaluate the performance of the email outsourcing provider. Companies should organise follow-up meetings, analyse performance reports and adjust processes where necessary to ensure continuous improvement in customer relations.

Entrust your email management to ProContact!

ProContact is your best partner for outsourced email management. Our experts provide a high-quality, fast and personalised service to respond effectively to your communication needs. By entrusting this task to ProContact, you save precious time and increase customer satisfaction. Trust our dedicated team to optimise your customer service.

To find out more and discover how ProContact can transform your email management, reach out to us via our contact form, or call us on (+33)1 84 76 24 03.

Outsourced phone answering services: which KPIs to monitor?

In a constantly changing world, companies need to adapt quickly to stay competitive. The adoption of outsourced switchboard services, i.e. outsourced telephone answering services, has become a key strategy for many organisations. But how do you effectively measure the success of these outsourced phone answering services? This article offers you a practical guide to assessing the impact and effectiveness of outsourcing your phone answering services.

What is an outsourced phone answering service?

The outsourced phone answering service involves outsourcing a company’s telephone call reception services. Instead of managing these calls internally, a company entrusts this task to an external team or service provider, such as ProContact.

This practice allows companies to benefit from professional call management, reduce infrastructure costs and focus on their core activities. The outsourced phone answering service also offers greater flexibility, allowing companies to adapt to fluctuating call volumes without the need to recruit and train additional in-house staff. What’s more, it guarantees continuous availability, even outside normal office hours. You haven’t adopted this approach yet? Here are 8 signs that it’s time to switch to an outsourced switchboard service.

Why is it important to measure the effectiveness of your outsourced phone answering service?

Measuring the effectiveness of an outsourced call management service is crucial for several reasons.

To verify quality objectives

Firstly, it ensures that service quality objectives are met. Indicators such as average response time, first call resolution rate and customer satisfaction are essential for assessing performance. By monitoring these metrics, a company can identify areas for improvement and implement corrective actions.

To check the cost-effectiveness of outsourcing

Regular assessment of efficiency enables us to check the profitability of outsourcing. By comparing the costs of the outsourced service with the gains obtained, a company can determine whether this solution is economically viable. These include reduced operational costs, improved customer satisfaction and increased customer loyalty.

To measure the effectiveness of the solution

Measuring the effectiveness of the remote phone answering service helps to maintain a high level of customer service. By collecting performance data, the company can adapt and personalise its services to better meet its customers’ needs. This can lead to a better customer experience, thus enhancing the company’s reputation.

To optimise decision-making

Measuring efficiency is essential for strategic decision-making. With accurate and relevant data, managers can make informed decisions about improving processes, investing in new technologies, or even choosing more efficient service providers. This contributes to the company’s continuous improvement and competitiveness in the marketplace.

The essential KPIs for measuring the effectiveness of an outsourced phone answering service

To ensure that the outsourced telephone answering is truly effective, it is important to monitor various key performance indicators (KPIs). These KPIs can be grouped into four main categories: adoption and usage, technical performance, user satisfaction, and business impact.

1. Adoption and usage

Discover the KPIs that measure the effectiveness of the outsourced telephone answering system.

Response rate

The response rate measures the percentage of incoming calls that are answered. A high rate indicates that the outsourced telephone answering service is able to handle calls effectively.

Call volume

Call volume tracks the total number of incoming calls over a given period. This KPI can be used to assess the workload and plan the necessary resources.

Average response time (ART)

The ATR measures the average time taken by agents to answer a call. This KPI is crucial for understanding the responsiveness of the phone answering service.

2. Technical performance

The KPIs for measuring technical performance are :

Availability rate

The availability rate measures the time during which the outsourced phone answering agents are available and able to receive calls. A high availability rate is essential to ensure that customers can always reach your company.

Resolution time for technical problems

This KPI measures the time taken to resolve technical problems affecting the phone answering service. Rapid resolution of technical problems is essential to minimise service interruptions.

Call quality

Call quality measures the clarity and stability of telephone communications. Quality problems may indicate technical problems requiring immediate attention.

3. User satisfaction

To measure customer satisfaction, monitor the following KPIs:

Customer satisfaction score (CSAT)

CSAT measures customer satisfaction after their interaction with the phone answering service. This KPI is generally collected via post-call surveys and gives a direct indication of service quality.

First Call Resolution Rate (FCR)

FCR measures the percentage of calls resolved on first contact. A high FCR indicates that agents are competent and processes are efficient, reducing the need for follow-ups.

Call waiting time

This KPI measures the average length of time customers wait before an agent takes their call. Short waiting times are essential for maintaining customer satisfaction.

4. Business impact

The KPIs for measuring business impact are :

Cost per call

The cost per call measures the expenses associated with managing each call. This KPI helps to understand the cost-effectiveness of the outsourced phone answering service.

Conversion rate

For phone answering services involved in sales or lead generation, the conversion rate measures the percentage of calls resulting in a sale or a qualified lead. This KPI is crucial for assessing the direct impact on company revenues.

Return on investment (ROI)

ROI measures the financial return on investment in the outsourced telephone answering service. It takes into account the operational costs and profits generated, providing an overview of the profitability of the solution.

By monitoring these KPIs, a company can obtain a complete and accurate view of the effectiveness of outsourcing its telephone answering service, identify areas for improvement and make informed decisions to optimise its performance and impact on the business.

Data collection and analysis to measure the effectiveness of outsourcing your telephone answering services

To effectively measure the success of an outsourced phone answering service, data collection and analysis are essential. Several tools and methods can be used to collect relevant data. Call management systems, CRM software and performance analysis tools provide valuable information on key performance indicators (KPIs). Satisfaction surveys, user feedback and usage reports also provide detailed insights into the user experience and the effectiveness of the switchboard.

Setting up a dashboard to monitor KPIs is crucial for centralising and visualising this data in a clear and accessible way. A well-designed dashboard makes it possible to monitor the performance of the outsourced phone answering service in real time, displaying key metrics such as response time, service availability and user satisfaction. It also enables the rapid detection of faults or drops in performance, making it easier to take proactive decisions.

Once the data has been collected and organised in the dashboard, data analysis becomes the next crucial stage. This analysis enables the identification of trends and patterns that can reveal strengths and areas for improvement.

For example, an in-depth analysis of response times can reveal periods of high demand that require resources to be optimised. Similarly, examining user feedback can highlight recurring problems or unmet needs. By identifying these trends, a company can adjust its strategies and processes to continually improve the efficiency and customer satisfaction of the outsourced phone answering service.

ProContact, your partner for quality outsourced phone answering services

Outsource your phone answering service with ProContact and free your team to focus on your core business.

ProContact offers a call centre service dedicated to managing companies’ outsourced telephone answering systems. Our team of experts will take your calls, guaranteeing an impeccable customer experience in every interaction.

Contact us using our form or call us on (+33)1 84 76 24 03 to start a quality partnership with us.

10 key rules for successful customer service outsourcing

Customer service outsourcing is a crucial strategy for many companies looking to optimise their operations and offer high-quality support. To ensure the success of this approach, it is essential to follow certain key rules. In this article, we’ll outline the 10 fundamental rules for successful customer service outsourcing.

What is customer service outsourcing and what are its benefits?

Customer service outsourcing involves entrusting the management of customer interactions to a specialist third-party company. This strategy enables companies to focus on their core activities while ensuring that their customers receive high-quality support.

Outsourcing customer service presents several advantages to companies, including

  • Reduced costs: outsourcing minimises the expense of recruiting, training and managing dedicated in-house teams. What’s more, operational costs such as IT infrastructure and technological tools are covered by the external service provider.
  • Access to cutting-edge expertise: customer service providers are experts in managing customer interactions and have the tools and resources needed to provide effective, high-quality support.
  • Increased flexibility, scalability and customer satisfaction: businesses can easily adjust service levels according to demand, as service providers can quickly increase or decrease allocated resources without affecting service quality. This flexibility helps to improve customer satisfaction, as service providers use advanced technologies and best practices to ensure a rapid and efficient response to customer requests.
  • Focus on strategic activities: by delegating customer service to experts, companies can concentrate on their core activities, such as developing innovative products and services or implementing growth strategies.
  • Continuous innovation: outsourcers continually invest in cutting-edge technologies, such as artificial intelligence and data analysis, to deliver high-performance, innovative customer service. This allows companies to benefit from the latest technological advances without having to invest in expensive infrastructure and tools themselves. For example, they can use AI to ensure sales compliance.

10 key rules for successful customer service outsourcing

To outsource your customer service effectively, here are the 10 rules to follow:

1. Define your objectives before outsourcing

Defining clear objectives before outsourcing your customer service is crucial. Identify your needs, expected results and success criteria. Ask yourself the right questions: are you looking to reduce costs, improve customer satisfaction, or gain access to specific expertise? Well-defined objectives allow you to measure the effectiveness of the outsourcing and ensure that all stakeholders understand the expectations. This stage also facilitates communication with the service provider and ensures that its services are aligned with your strategic objectives.

2. Implementing your customer relations strategy

Once the objectives have been defined, it is essential to put in place a coherent customer relations strategy that integrates your brand values, service standards and processes for managing customer interactions. It is important to create communication scripts, problem-solving protocols and procedures for collecting and analysing customer feedback. A well thought-out strategy ensures that the outsourced service provider delivers a consistent and positive customer experience, in line with your corporate image.

3. Analyse the maturity of your customer service

Examine the current performance, gaps and strengths of your customer service. Use key performance indicators (KPIs) such as first contact resolution rate, customer satisfaction and response time. This analysis helps you to understand the areas requiring improvement and to define clear expectations for the external service provider. A good understanding of the maturity of your customer service helps you to choose an outsourcing partner capable of meeting your needs and making the necessary improvements.

4.Choose the right service provider for your customer service outsourcing

Look for an outsourcing partner with proven expertise in your business sector and a good reputation. Assess its technological capabilities, infrastructure and quality management processes. Ask for references and analyse the opinions of existing customers. Also make sure that the service provider understands and shares your company’s values and vision. A suitable outsourcing provider should be flexible, able to adapt to your changing needs, and willing to establish a long-term partnership.

5. Deploying technological solutions

Integrating advanced technologies is essential for successful customer service outsourcing. Choose technology solutions that enable seamless communication between your company and the service provider, as well as with customers. Opt for customer relationship management (CRM) tools, ticket management software and data analysis systems to monitor performance and trends. Technologies such as chatbots, artificial intelligence and omnichannel platforms can improve customer service efficiency and responsiveness. Make sure the technologies you choose are compatible with your internal systems and are secure.

6. Train the staff

Make sure that the service provider’s agents are well trained in your products, services and internal processes. Offer ongoing training to maintain a high level of competence and motivation.As for your in-house team, offer training on how to manage the relationship with the service provider and how to use the new technologies deployed. Training enhances the quality of customer service and ensures that all agents properly represent your brand and adhere to your service standards.

7. Manage the relationship with the service provider effectively

Establish regular and open communication with frequent meetings to discuss performance, challenges and opportunities for improvement. Use performance indicators to monitor and evaluate results. Maintain clear documentation of agreements, expectations and procedures. Develop a relationship of trust and collaboration, where the service provider feels invested in the success of your business. Good relationship management allows you to anticipate problems and resolve them quickly, ensuring high-quality service delivery.

8. Secure the technical environment

Make sure that the service provider complies with data security and confidentiality standards. Check its security protocols, certifications and ability to protect sensitive customer information. Draw up service level agreements (SLAs) detailing security requirements and procedures in the event of a data breach. A secure technical infrastructure protects not only your data and that of your customers, but also your company’s reputation.

9. Be flexible

Flexibility is key to adapting to change and the unexpected in customer service outsourcing. Be prepared to adjust your strategies, processes and objectives in line with customer feedback and market developments. Work closely with the service provider to identify and implement continuous improvements. Reacting quickly to changing customer needs and new opportunities helps to maintain a high quality of service and get the most out of outsourcing.

10. Drive continuous improvement

Encourage the service provider to come up with ideas and innovations to optimise customer service. Use customer feedback to identify areas for potential improvement and implement solutions. Regularly analyse performance and adjust strategies accordingly. A proactive approach focused on continuous improvement helps you stay competitive, respond effectively to customer expectations and maximise the benefits of outsourcing.

ProContact, your partner for a successful outsourcing

Choose ProContact to outsource your customer service. Our skilled team, combined with innovative technological tools guarantees high-quality and efficient services. We assist you every step of the way in outsourcing your customer relations. Entrust us with your customer service needs and let us help you free up time and resources to focus on what really matters: your core business.

Reach out to us via our contact form or on (+33)1 84 76 24 03 to discuss your needs or to find out more about our services.

How to outsource your email support service?

Today, many companies use email to resolve customer problems relating to the use of a product or service. The advantages of this channel are that the service can be accessed 24/7. To improve customer satisfaction, more and more companies are also looking to outsource their email support service.

This strategic approach relieves the burden on the in-house team, while guaranteeing quality support for customers. With well-planned outsourcing, companies can benefit from efficient management of customer requests, reduced operational costs and greater flexibility to respond to fluctuations in demand. Explore the benefits, challenges and best practices for making this transition a smooth one.

What is email support?

Email support is a communication channel used by companies to provide assistance and resolve customer issues via email exchanges. Customers can send questions, concerns or service requests to a dedicated email address, and a customer support team responds to these messages to provide appropriate solutions.

Email is one of the most popular channels used by companies to interact with their customers. According to statistics published by the Statista website, 4.3 billion people in the world have an email in 2022. In France, the number of people with an email account is 42.2 million. Because of its practicality and flexibility, email remains the preferred channel for consumers to request information or resolution of a problem, or to express their concerns.

What are the advantages of email support?

Compared with other forms of assistance, customer support by email offers just as many advantages, both for customers and for companies.

Fast, efficient sorting

Customer support by email allows you to sort customer requests quickly and easily. You can classify them according to the nature of the request, enabling you to transfer them easily to the most qualified experts, to ensure that problems are resolved quickly and appropriately.

Tracking exchanges

Customer support by email ensures precise documentation of exchanges by keeping a written record of all interactions between the customer and the company. Each email constitutes an audit trail, enabling the history of requests, responses and resolutions to be tracked. This traceability facilitates problem resolution by enabling agents to understand the customer’s context and needs thanks to previous exchanges. It also encourages internal collaboration by enabling information to be shared between departments. Ultimately, it enhances customer satisfaction through transparent and consistent communication.

Better transfer of information

Customer support by email simplifies the transmission of information by providing a written channel where customers can set out their problems and needs in detail. This encourages clear communication, avoiding the misunderstandings often encountered in verbal interactions. In addition, customers can attach files such as screenshots to support their explanations with a visual context. Agents can also respond in a detailed manner by including useful links, precise instructions or additional resources. In this way, email facilitates an efficient and comprehensive exchange of information between the customer and the company.

Convenience

For customers, customer service by email is convenient because it allows them to contact the company from anywhere at any time, without having to wait on hold.

What’s more, email ensures detailed communication. It allows customers to express their questions or concerns in a comprehensive way, making it easier to understand and resolve problems. The asynchronous aspect of e-mail is also advantageous, as it allows customers to return to the exchanges at a later date, at their convenience.

Optimising customer service quality

Email support can offer fast response times, with solutions delivered within reasonable timescales, improving the overall customer experience. For businesses, customer support by email allows them to manage the volume of requests efficiently, as teams can handle multiple queries simultaneously. In addition, email provides detailed documentation of each customer interaction, making it easier to track issues and analyse trends to improve processes.

AI integration possible

Email support can be automated to a certain extent, thanks to preset responses or chatbots powered by Artificial Intelligence. This reduces the workload for agents and speeds up response times. Deploying these modern tools enables businesses to manage large volumes of enquiries efficiently, while providing a personalised experience for each customer.

Why outsource customer support by email?

Customer support by email can be outsourced in the same way as telephone customer service. The approach involves entrusting an external service provider, such as ProContact, with the management of customer support by email. With a skilled team dedicated to receiving and processing your customer emails, you will be able to concentrate on your core business. Outsourcing customer support by e-mail has several advantages for companies.

Reduced operational costs

Rather than maintaining an in-house team dedicated to email support, outsourcing this service to a specialist provider can be more cost-effective, as it avoids the expense of recruiting, training and managing staff.

Greater productivity and flexibility

By outsourcing email support to external experts, companies can devote more time and resources to their core activities, such as product development, marketing strategy or business development.

Outsourcing customer support by email can also offer greater flexibility. External service providers can generally adapt to fluctuations in demand more easily than in-house teams, making it possible to respond effectively to volume peaks without compromising the quality of service.

Optimising the quality of customer service

External service providers are often experts in this field, boasting advanced technologies, best practices and extensive experience in managing email interactions. Outsourcing customer support by email can result in better quality of service and faster response times for customers.

Improved customer service availability

External service providers can often offer support 24/7, enabling customer needs to be met at any time, even outside traditional office hours. Outsourcing email support can improve customer satisfaction and enhance a company’s reputation.

How to outsource your email support service?

Outsourcing your email helpdesk can be a strategic decision for many companies. Here are a few steps to follow to make this outsourcing a success:

Define needs and objectives

Before looking for an external service provider, it is essential to clearly define your company’s email support requirements. This includes the volume of emails to handle, the languages required, the time slots for service, etc.

Search for service providers

Identify potential providers who offer outsourced email support services. Research them thoroughly to assess their reputation, experience, language skills, ability to handle your workload, etc.

Evaluation and selection

Contact potential providers and ask for detailed information about their services, rates, work processes, technological tools, etc. Evaluate each provider according to your needs and choose the one that best meets your criteria.

Drawing up a contract

Once you’ve selected a service provider, draw up a detailed contract specifying the services to be provided, the levels of service expected, the responsibilities of each party, deadlines, rates, etc. Make sure the contract includes clauses on data confidentiality and information security.

Training and onboarding

Provide the service provider with all the information and resources they need to effectively represent your company to customers. Organise training sessions to familiarise external agents with your brand, products and processes.

Open communication

Maintain open and regular communication with the service provider throughout the collaboration. Carry out regular assessments of service quality and make any necessary adjustments to ensure customer satisfaction.

Monitoring and management

Closely monitor the service provider’s performance in terms of quality of service, response times, customer satisfaction, etc. Be ready to intervene in the event of problems.

Outsource your email support service to ProContact to enjoy a specialised expertise

ProContact offers high-quality outsourcing of customer support by email. Our competent team deals with emails concerning complaints, requests for information and services. We guarantee efficient and professional handling of emails and ensure that each email reflects positively on your company’s image, while ensuring maximum customer satisfaction.

Contact us to discuss your needs and establish a tailor-made partnership.

Back office: all you need to know about supplier and customer invoice processing

In the complex world of business, the efficient processing of supplier and customer invoices is an essential pillar of a company’s back office. Although often considered routine, this process is of fundamental importance to a company’s financial health and operational efficiency. This article takes an in-depth look at invoice processing, from receipt and processing to archiving. We will examine best practice, common challenges and emerging technology solutions to optimise this essential process.

Why is supplier and customer invoice processing crucial?

Efficient invoice processing is essential to a company’s financial health. Improved invoice document management optimises cash flow by collecting customer payments on time and managing supplier due dates. This fosters strong relationships with customers and suppliers, building trust and loyalty.

Invoice processing in business is strictly regulated by the General Tax Code and the Commercial Code (Code de Commerce). All professionals are required to issue an invoice for every sale they make, following a regulated process covering its creation, receipt, control, accounting, payment and archiving. Failure to comply with these rules may result in financial penalties, including fines.

Finally, if you are a company director, you can use the data obtained from the invoicing process to carry out a financial analysis of your organisation. You can use it to make crucial decisions, for example, on credit policies, pricing strategies or investments.

The problem is that it’s not always easy for companies to implement a process that enables them to manage customer and supplier invoices efficiently in the back office.

What are the different phases in supplier and customer invoice processing?

The invoicing process is different for supplier and customer invoices.

Processing supplier invoices

The supplier invoice handling process is a sequence of critical steps aimed at receiving, checking, recording and paying invoices from the company’s suppliers.

The main steps in this process are as follows:

Receiving the invoice

The invoice is received by the purchasing department or directly by the accounts department. It may be received by post, e-mail or electronically via electronic invoicing systems.

Validating the invoice

The invoice is examined to ensure that it complies with the terms of the contract and regulatory standards. This includes checking the accuracy of information such as the amount, products or services supplied, payment terms, etc.

Invoice approval

Once validated, the invoice undergoes an approval process. The relevant managers must check and authorise payment of the invoice in accordance with the company’s internal procedures.

Registering the invoice

The approved invoice is recorded in the company’s accounting system for inclusion in the accounts payable. This step involves assigning a unique reference number and archiving the invoice for future reference.

Payment processing

Once the invoice has been registered, it is ready to be paid. Depending on the terms agreed with the supplier, payment can be made by bank transfer, cheque or other payment method.

Account reconciliation, archiving and monitoring

After payment, supplier accounts are reconciled to ensure that all payments have been made correctly and that there are no outstanding balances. Finally, the invoice and associated documents are archived in accordance with current regulations and the company’s internal policies. Regular monitoring is carried out to resolve any problems or disputes and to continually improve the supplier invoice handling process.

Processing customer invoices

In the same way as supplier invoices are managed, customer invoices are also processed in several steps:

Generating invoice

Once a product or service has been supplied to the customer, an invoice is generated. This invoice should include information such as the customer’s name, the date of the transaction, a detailed description of the goods or services supplied, unit prices, applicable taxes, payment terms, etc.

Checking the invoice

Before being sent to the customer, the invoice is checked to ensure that it is accurate and complies with the agreed terms. This often includes a review by a sales or finance manager to ensure that all details are correct.

Sending the invoice

Once the invoice has been checked, it is sent to the customer. This may be by post, e-mail or via electronic invoicing platforms, depending on the customer’s preferences and the company’s business practices.

Payment tracking

After sending the invoice, the company must monitor the payments received. This involves ensuring that customers comply with the agreed payment terms and taking action to recover late payments if necessary.

Recording payments

Once payment has been received, it must be recorded in the company’s accounting system. This allows accounts receivable to be updated and an accurate record of payments made to be maintained.

Reconciliation of accounts

Periodically, customer accounts are reconciled to ensure that all payments have been recorded correctly and that there are no outstanding balances or billing problems.

Dispute management

In the event of a dispute over an invoice, the company must take steps to resolve the dispute with the customer satisfactorily, whether through billing adjustments, refunds or other arrangements.

What solutions are there to simplify supplier and customer invoice processing?

To make it easier to process supplier and customer invoices, companies can implement a number of technological and practical solutions:

Document management systems

By using electronic document management (EDM) software, supplier and customer invoices can be digitised, stored and organised efficiently, making them easier to access and manage.

Process automation

Process automation tools, such as workflow management systems, streamline the repetitive tasks involved in invoice processing. Deploying them not only optimises the operational efficiency of your employees, but also reduces errors and processing times.

Electronic invoicing systems

Electronic invoicing platforms simplify the sending, receiving and processing of invoices. They make invoices completely digital, speeding up the process and reducing the costs associated with managing paper invoices.

Integration with accounting systems

The integration of invoice management systems with the company’s accounting systems enables data to be transferred seamlessly. The approach ensures greater consistency and accuracy in accounts payable and receivable.

Self-service portals

Self-service portals allow suppliers and customers to access invoice information and documents, reducing the need for manual communication and improving transparency.

Outsourcing the back office management of supplier and customer invoices

To optimise the processing of your supplier and customer invoices, outsourcing is one of the solutions available to you. The solution is to delegate this part of the back office to a competent external service provider, such as ProContact. Outsourced invoice processing offers you just as many advantages.

Specialised expertise

Back office outsourcing providers have specialised expertise in the management of accounting processes, which guarantees high quality and accuracy in the processing of supplier and customer invoices.

Cost savings

Outsourcing the back office reduces the fixed costs associated with hiring and training staff, as well as the variable costs associated with managing the infrastructure and software needed to process invoices.

Focus on your core business

By entrusting the processing of your invoices to an external service provider, you can concentrate more on your core, strategic activities. You can invest more of your time and resources in growing your business.

Improved efficiency

External service providers often use optimised technologies and processes to manage invoices efficiently, which can lead to faster processing times and fewer errors.

Flexibility

Outsourcing allows a company to adapt easily to fluctuations in workload. It allows them to increase or decrease outsourced resources according to their needs.

Minimising risk

External service providers are often subject to strict security and compliance standards. As a result, the risks associated with regulatory non-compliance or data security are considerably reduced.

Entrust ProContact your supplier and customer invoice processing

ProContact offers complete back office outsourcing, with specialised expertise in supplier and customer invoice processing. Using advanced technologies and optimised processes, we ensure efficient, accurate and compliant management of your invoice flows. Our dedicated team handles every step of the process, from receipt and registration to verification and payment. Our outsourcing service guarantees you control over your expenses, operational efficiency for your staff, optimised productivity and business growth.

Make your back office a major asset to your success with ProContact! Contact us today for your tailor-made offer!

5 tips for a successful telephone answering service

A telephone answering service is your secret weapon for providing consistent, high-quality support – even after hours or during busy times. More than just answering calls, it boosts satisfaction, enhances brand image and helps you gain a competitive edge. But how do you effectively set up a telephone answering service? Find out with ProContact.

What is a telephone answering service?

A telephone answering service handles incoming calls outside business hours or when the company is unavailable, guaranteeing constant accessibility and quality service for customers, partners or anyone seeking to contact the company.

Whether in-house or outsourced, this service plays a crucial role in communications management:

  • Professional, personalised response to requests for information, appointments, emergencies, etc.
  • Continuous telephone answering for enhanced customer satisfaction and reduced waiting times.
  • Professional, reliable image for a stronger reputation in the marketplace.

5 tips for setting up a telephone answering service

Setting up an effective hotline requires careful planning and strategic execution. Here are five tips for successful implementation.

1. Define objectives and procedures

Before you begin, clearly identify the objectives of your call answering service. Determine what types of calls will be handled, the hours of operation, call answering procedures and expected service levels. Ensure that all policies and procedures are documented, and that call centre agents are trained accordingly.

2. Choosing the right technology tools

Invest in robust technological tools to facilitate call management. An advanced telephone system with features such as intelligent call routing, personalised greetings, and efficient voicemail can significantly improve the efficiency of your telephone answering service. You also need to ensure that your IT infrastructure supports the needs of your answering service.

3. Train and supervise staff

Carefully select and train your agents. They must be equipped with the skills needed to handle calls professionally, courteously and efficiently. Provide them with training on company policies, call answering procedures, products or services offered, and the use of technological tools.

4. Set Key Performance Indicators (KPI)

Define key performance indicators (KPIs) to evaluate the effectiveness of your call answering service. These may include average call response time, first contact resolution rate, customer satisfaction, etc. Monitor these KPIs regularly and use the data collected to identify areas for improvement and optimise your service.

5. Regular supervision and performance review

Set up a continuous supervision and assessment system for your hotline. Monitor agent performance, provide regular feedback and offer professional development opportunities. Also carry out regular call quality assessments to ensure compliance with established service standards.

In-house or outsourced hotline management?

Managing your telephone answering service in-house gives you total control over schedules, scripts and agent training. However, this solution is costly in the long term, due to the salaries, benefits and training costs involved. What’s more, it lacks the flexibility to adapt to peak activity, and can be detrimental to the company’s productivity.

Thus, outsourcing your telephone answering service is the best solution.

The advantages of outsourcing your telephone answering service

Many companies choose to outsource their call answering service, entrusting the management of incoming calls to a specialised service provider, often a call centre or telephone service company. The latter provides a team of dedicated agents, trained to answer calls according to the client’s specific guidelines and procedures. In addition to inbound calls, outsourcing can also include the management of outbound calls, a practice known as call blending.

Outsourcing your telephone answering service offers a number of advantages:

  • Professional expertise: specialised service providers are equipped with advanced technologies and trained personnel to deliver quality customer service.
  • Flexibility: companies benefit from on-demand hotline services, tailored to their needs in terms of operating hours, call volume, etc.
  • Reduced costs: outsourcing hotline services can be more economical than maintaining a dedicated in-house team, as fixed costs are often reduced and companies generally only pay for the services they use.
  • Improved customer satisfaction: an outsourced telephone answering service guarantees continuous availability and prompt response to calls, helping to boost customer satisfaction and loyalty.

How to choose the right service provider for your telephone answering service?

If you decide to outsource your 24/7 call answering service, you need to know how to choose the right provider. Here are the key points to bear in mind when making your choice:

Services offered

Hotline outsourcing providers offer a wide range of services: multilingual call answering services, online appointment scheduling, claims management, telemarketing, etc. Identify your needs to choose the offer that’s right for you.

Team skills

Professional call handling is vital to brand image and customer satisfaction. So it’s crucial to entrust this responsibility to a skilled and experienced team. Teleoperators must have expertise in good telephone communication practices and demonstrate qualities such as:

  • Impeccable oral communication
  • Positive vocal intonation
  • Appropriate responsiveness
  • Attentive listening skills
  • Courteous and respectful behaviour.

Trial period offered

Entrust your brand image to seasoned professionals. Opt for a service provider offering non-binding contracts or a short trial period. This phase will enable you to assess the skills of the operators in terms of answering calls, call handling and compliance with your instructions, and you can also test the quality of call transmission for smooth, seamless communication. You’ll also be able to assess the service provider’s responsiveness and involvement in meeting your needs.

Benefit from a customised telephone answering service with ProContact

Outsource your telephone answering service with ProContact and benefit from quality telephone answering, continuous availability to meet your customers’ needs, and professional management of incoming calls. Our aim is to ensure smooth communication and optimum customer satisfaction. Entrust your telephone answering service to us and enjoy an impeccable, tailor-made service adapted to your needs and budget.

Contact us via our contact form for your tailor-made offer, or call us on (+33) 1 84 76 24 03 to find out more about our services.

Steer Clear of These 7 Back-Office Efficiency Traps

While often unseen, the back office is the backbone of any company’s growth. It encompasses the essential functions that keep the business running smoothly, from administrative tasks and customer relations to mail management. Mastering back-office operations holds significant weight, impacting employee efficiency, customer satisfaction, and ultimately, the company’s reputation and ability to thrive. To ensure a well-managed back office, here are 7 pitfalls to avoid:

What is the back-office?

The term “back office” perfectly captures its essence – the unseen but crucial part of any business. It’s the quiet powerhouse that handles all the administrative, logistical, and support tasks that keep the company running smoothly. This behind-the-scenes world encompasses a wide range of functions, including:

  • Accounting
  • Secretarial services
  • Human resources
  • Project management
  • IT support

Efficiently managing the back office is an investment in your company’s success. It directly impacts team efficiency, customer satisfaction, and ultimately, the company’s growth.

7 mistakes to avoid for optimised corporate back-office management

To achieve your efficiency and productivity objectives, here are the back office management mistakes to avoid in the corporate world:

Mistake #1: Neglecting administrative procedures

Administrative tasks, often pushed aside during busy times, can quietly become a roadblock to your business growth. Mishandling invoices, contracts, and insurance can lead to financial losses and hinder your progress. Fortunately, there are several ways to optimise your processes:

  • Identify the Bottlenecks: Start by listing repetitive tasks and categorise them based on their impact on your business. This will help you identify areas that need improvement.
  • Embrace Automation: Dedicated software can streamline and expedite these repetitive tasks, reducing errors and freeing up valuable time for your team.
  • Leverage Outsourcing: Consider partnering with an expert like ProContact to handle specific tasks. This allows you to gain agility and focus on your core business strengths.

Mistake #2: Using inadequate technological tools

Just like their front-office counterparts, back-office teams deserve innovative solutions to excel. However, many companies rely on outdated or ill-fitting tools, hindering efficiency and exposing staff to errors.

To unlock a high-performing back office, investing in modern, appropriate technology is crucial. Business software exists specifically to automate repetitive tasks such as invoice processing and accounting entries. These tools not only optimise operational efficiency, but also significantly reduce errors and associated costs.

By equipping your back-office team with the right tools, you empower them to work smarter, not harder, ultimately driving business success.

Mistake #3: Ignoring current regulations

For back-office teams, compliance with current laws and regulations is non-negotiable. Neglecting it can expose the company to serious legal ramifications, hefty fines, and irreparable reputational damage.

Consider the General Data Protection Regulation (GDPR), which safeguards personal data. Failing to comply through proper data security leaves the company vulnerable to cyberattacks with dire consequences: stolen customer data, financial losses, ruined reputation, and potential lawsuits.

By prioritising compliance, back-office teams become the company’s shield against these threats, safeguarding its future and fostering trust.

Mistake #4: Lack of internal communication

When communication falters between the back office and other teams, the consequences can be severe: isolated and disengaged staff, rising errors, plummeting productivity, and ultimately, lost customer confidence.

Here are some strategic steps through which you can build bridges and improve communication:

  • Choose the right tools: Identify the most effective communication channel, whether it’s email, instant messaging, an intranet platform, or something else entirely.
  • Prioritise face-to-face interaction: Whenever possible, schedule in-person meetings to foster stronger connections and clearer understanding.
  • Invest in team building: Organise events and activities to encourage collaboration and break down communication barriers across the company.

By fostering open and regular communication, you empower your back-office team to collaborate effectively, driving overall success and customer satisfaction.

Mistake #5: Poor human resources management

Poor HR management can be a performance killer, leading to demotivated teams, high turnover, and stifled business growth. Thankfully, you have options to optimise your HR:

  1. Embrace Technology: HR software streamlines administrative tasks, freeing up your team to focus on strategic initiatives.
  2. Leverage Expertise: Consider outsourcing HR services like recruitment, training, payroll, and legal guidance to a dedicated provider like ProContact.
  3. Reap the Benefits:
  • Focus on your core business: Free up valuable resources to invest in your core strengths.
  • Control costs: Gain access to expert services without significant overhead expenses.
  • Boost flexibility: Scale your HR needs up or down as your business evolves.
  • Access cutting-edge expertise: Benefit from the latest HR knowledge and best practices.

By implementing these smart solutions, you can transform HR from a potential pitfall into a strategic advantage, propelling your business towards success.

Mistake #6: Ignoring Key Performance Indicators (KPI)

Ignoring key performance indicators (KPIs) is like driving blindfolded – you miss growth opportunities hidden in plain sight. KPIs objectively measure the efficiency of your back-office, enabling data-driven decisions that fuel success.

Choose KPIs relevant to your business, such as error rate, processing time, and customer satisfaction. Analyse them regularly to identify your back-office’s strengths and weaknesses. Take corrective action, and watch your performance soar as you achieve your business objectives.

Mistake #7: Lack of flexibility

Today’s business landscape demands agility. New competitors, shifting economies, and evolving regulations require companies to adapt quickly. But a rigid, in-house back office can hinder your ability to respond, becoming a roadblock to growth.

Here’s how inflexibility hurts:

  • High Fixed Costs: Salaries, benefits, and infrastructure create significant overhead, even during slow periods.
  • Struggles with Activity Fluctuations: Seasonality, project surges, and market changes can overwhelm your in-house team, leading to inefficiencies.
  • Limited Expertise: Hiring and retaining experts for every back-office function is complex and expensive.

Outsourcing your back office offers a solution:

  • Increased Flexibility: Scale your support up or down as needed, adapting to changing conditions without significant cost adjustments.
  • Access to Expertise: Gain access to specialised skills and industry knowledge you may not have internally.
  • Improved Efficiency: Leverage an established provider’s experience and resources to optimise your back-office operations.

By choosing an external service provider, you gain the agility, expertise, and efficiency needed to navigate the ever-evolving business environment.

Outsourcing, an effective solution to optimise back-office processes

Outsourcing your back-office operations can be a game-changer, paving the way for optimised processes and company success. Consider these scenarios where outsourcing shines:

  • Skills Gap: Access cutting-edge expertise and advanced technologies you might lack in-house.
  • Resource Constraints: Gain flexibility to adapt your resource allocation based on needs.
  • Regulatory Labyrinth: Ensure seamless compliance with evolving regulations.
  • Core Focus: Free yourself from administrative burdens and concentrate on your core business strengths.

By partnering with a specialised provider, your back office transforms into a silent engine of success. Embrace outsourcing, and watch your business thrive, unburdened and reaching its full potential.

ProContact, your back-office partner for growth

Outsourcing with ProContact means benefiting from proven expertise and tailor-made solutions, gaining flexibility and agility, refocusing on your strategic missions and freeing up precious time for your teams. We can help you outsource a wide range of operations, including telephone reception and secretarial services, data entry and processing, and HR outsourcing.

Make your back office a major asset to your success with ProContact! Contact us today for your tailor-made offer.

5 reasons why you should outsource your telephone answering service

A well-run telephone answering service is one of the key factors in a company’s success. However, most companies are unable to manage it properly due to a lack of resources or skills that adversely affect the customer’s phone experience. To avoid these situations, outsourcing your call management is the smart choice, since it guarantees the quality and availability of your call answering service. Here are 5 good reasons to switch to outsourced telephone answering services.

What is an outsourced telephone answering service?

The outsourcing of call answering services involves entrusting the management of your inbound calls to an external service provider, like ProContact. The aim is to maintain the quality of the call answering service and optimise customer satisfaction.

Suitable for all business sectors, this solution ensures that your telephone lines are always available, whether you’re a company, a liberal profession or a craftsman.

ProContact provides you with high-performance technological tools and qualified teleoperators to handle your incoming calls. Our staff use a vocabulary adapted to your field of activity and your clientele.

We follow your specific instructions and can transfer calls to your in-house team depending on their importance. What’s more, as a telephone answering service provider, we also manage your business agendas and guarantee quality services thanks to our qualified and well-trained agents.

5 good reasons to outsource your telephone answering service

Outsourcing your inbound calls can have a positive impact on customer satisfaction, credibility and productivity, provided you choose a reliable partner like ProContact.

1. Optimised telephone answering service

Outsourcing your call management provides you with round-the-clock access to a skilled team, reducing wait times for your customers. With a qualified team handling your calls, your outsourcer can grasp your customers’ needs and offer suitable solutions. This ensures a high-quality customer experience, boosting satisfaction and enhancing your brand’s reputation, ultimately fostering lasting loyalty and driving growth.

2. Cost control

Outsourcing your call answering service gives you full control over your customer relationship management costs. By having a predetermined budget, unforeseen costs are eliminated, ensuring stable financial management. Additionally, this cost-effective solution eradicates the expenses linked with in-house management of your telephone answering service, including operator training, equipment purchase and maintenance, and mobile operator fees.

3. Focus on your core business

Outsourcing your telephone answering service not only frees up valuable time by removing the need for in-house management of incoming calls but also provides access to additional time-saving services of the service provider. At ProContact, our extensive range of services includes:

  • Personalised telephone answering: handling complaints, taking messages, screening or transferring calls
  • Agenda management
  • Appointment scheduling
  • Management of invoices, quotes and orders
  • Organising meetings and videoconferences.

Thanks to our agents handling your incoming calls, you’ll have more free time to concentrate on your core business.

4. Greater agility and flexibility

Opting for outsourced call handling services gives you greater agility and flexibility. The third-party provider offers adaptable solutions, enabling you to choose the option that best meets your changing needs. For example, you can opt for a 24-hour telephone answering service, or one that’s programmed to suit your own closing times, call peaks, weekends, vacations or public holidays.

5. Incorporating the latest technological innovations

Telephone answering service providers like ProContact are consistently at the forefront of the latest technological advancements to enhance your customer relations. We employ innovative call flow management tools designed to decrease waiting times, accurately identify callers’ needs, deliver personalised responses, and provide comprehensive activity reports. By entrusting your inbound call management to us, you leverage these technological breakthroughs, ensuring top-notch customer service and seamless follow-up.

The challenges of outsourcing call answering services

There are many challenges associated with outsourcing telephone answering services. These include:

  • Lack of outsourcing experience: the challenge may lie in choosing best practices, adopting common concepts and managing the workflow between the two entities
  • Lack of knowledge of outsourced services: this can lead to an inability to measure the results of the work performed
  • Poor choice of external service provider
  • Poor evaluation of outsourced tasks
  • Poor knowledge transfer
  • Lack of communication

To meet these various challenges, the wisest choice is to call on an experienced service provider like ProContact. We’ll work with you from the outset of your inbound call management outsourcing project, and guarantee you a high-quality, reliable partnership.

How do you choose your telephone answering service provider?

There are a number of points to bear in mind when choosing a call handling service provider.

A service provider who can meet your needs

The choice of a third-party service provider depends on an assessment of your company’s needs. Outsourced telephone answering services vary from provider to provider: some specialise in receiving incoming calls, while others offer complete outsourced telesecretarial services. At ProContact, we offer tailor-made solutions to perfectly meet your needs.

The performance and efficiency of the service provider’s team

The quality of your call answering service depends mainly on your teleoperators’ performance. They must be qualified, well-trained and experienced, while mastering good customer relations practices. In addition, the service provider must employ high-level technical resources to ensure that all incoming calls are handled correctly.

At ProContact, we invest in a qualified, competent and experienced team, as well as in the best tools and software to ensure the performance and efficiency of our call management service.

Choosing an à la carte telephone answering service

When selecting a service provider, consider a trial period to assess the quality of their services. You can also opt for an à la carte call management contract, allowing you to customise the content of the contract and evaluate costs before committing yourself.

Procontact, the pros’ choice for outsourced telephone answering services

Choose ProContact for your outsourced telephone answering service. We offer tailor-made solutions including call management and telesecretarial services. Thanks to our skills and advanced technological tools, we guarantee your customers’ satisfaction and provide you with a quality service.

Our telephone answering service is designed to meet your needs, regardless of your profession or sector of activity: legal, medical and paramedical, self-employed, VSEs and SMEs, craftsmen or others.

Contact us today for your tailor-made offer or you can call us on +(33)1 77 75 04 50.

7 trends in customer service for 2024

In today’s fast-changing commercial landscape, customer relations remain a key concern for companies seeking to satisfy and retain their customers. With the advent of disruptive technologies and the emergence of new purchasing behaviours, the year 2024 is shaping up to be a pivotal period, when customer relationship trends take on a new dimension.

In this article, we will explore the major advances and transformations shaping the customer service landscape in 2024, offering an insight into the strategies and approaches needed to thrive in this field.

The factors shaping customer service in 2024

This year, the customer service landscape is being shaped by data, technology and increased customer demands.

The increase in data processed by customer services

There is an increase in the amount of data collected by companies, essentially due to the diversification of communication channels used by customers. What’s more, companies are seeking to better understand their customers’ behaviour and expectations, with the aim of offering them tailor-made solutions. This leads them to collect and exploit more and more data.

The rise of Artificial Intelligence

Customer relations in 2024 will be influenced by the rise of Artificial Intelligence. According to statistics provided by Gartner in 2023, 80% of customer services departments will be using AI by 2025, with the aim of improving operator productivity and optimising the customer experience. This is hardly surprising, at a time when AI is already making major breakthroughs into data analysis and the creation of customer profiles.

Increasing customer demands

When most customers contact a company, they are always looking for fast, relevant answers. A study published by Zoom in 2022 reveals that customers say they are ready to leave their usual brand and switch to the competition only after a few bad experiences in terms of customer relations. So, in the face of growing demands, managing customer calls is not always an easy task. Find out how to handle incoming calls effectively.

Agent well-being at work

In a context where the work from home culture is widespread, the question of well-being at work is a key issue. Many customer service departments are now focusing on the principle of symmetry of attention, with the aim of providing employees with a healthier working environment, conducive to performance.

The 7 trends in customer service to watch in 2024

Here are the 7 unavoidable trends in customer relations that await you in 2024.

1. Empowering your agents

In a business landscape increasingly focused on personalisation and rapid response, customers are looking for fluid, efficient interactions. Autonomy enables your call agents to make quick, appropriate decisions, without having to constantly consult their superiors, which speeds up the problem-solving process.

There are several ways to empower your customer representatives:

  • Provide them with in-depth training: when they are well-trained, they are able to solve customer problems independently;
  • Provide them with the right tools to facilitate their access to the information system and to quickly come up with solutions to problems;
  • Delegate responsibility: give agents the freedom to make decisions and solve customer problems without the need for constant supervisory approval, by setting clear limits on the types of situations they are allowed to handle autonomously.

2. Involving customers in strategy

In 2024, customers need to be more involved in customer relations strategy. This requires an approach focused on active listening, personalization and continuous innovation. One way of doing this is to proactively collect customer feedback and suggestions through a variety of channels, including social media networks, online surveys and face-to-face interactions. Incorporating this feedback into the decision-making process allows offers to be personalised and products and services to be improved according to customers’ real needs. Companies can also create online communities where customers can interact with each other, share their experiences and contribute to product evolution.

3. Segmenting customers’ experience with your business

Improving the customer experience requires the segmentation of customer experience and this concerns all departments of the company that come into direct contact with consumers. Data on the customer’s profile, their geographical location, and even their previous interactions with the brand is collected.

This information is then used to better direct customers to specialised agents. By adopting such an approach, the company is able to offer appropriate responses to each customer, thus reinforcing customer satisfaction and commitment.

4. Proactivity for a successful customer experience

To stay ahead of the competition in 2024, your customer service must do more than just respond to issues on the ground. You can go even further by proactively seeking solutions to your customers’ concerns before they even arise. This involves exploiting data, which is useful for anticipating customer needs or potential problems they may encounter.

Sales and marketing staff are also more aware of any problems customers may encounter with the services or products on offer. To be more proactive, call agents need to work closely with these departments.

5. CSR

According to a study conducted by BearingPoint in 2023, 85% of customers believe that companies should operate in a responsible manner. This implies the need to include environmental, social, economic and ethical investment issues in its strategy. For customer service in particular, the company must commit to ethical and transparent use of customer data.

6. The advent of new KPIs

When it comes to customer relations, this year also sees the emergence of new KPIs alongside those already in existence. These include the deviation rate, which is the number of views on the customer FAQ divided by the total number of tickets, multiplied by one hundred.

There’s also the useful contact time, which corresponds to the length of contact required to resolve the customer’s problem. Some call centres take a more emotional approach to customer relations, using indicators linked to customer feelings and emotions. These tools are useful for gaining a better understanding of callers’ behaviours, so as to be able to offer them the right kind of communication.

7. Artificial intelligence, driving change in customer service

Artificial Intelligence (AI) will profoundly transform customer relations in 2024. Indeed, AI-powered chatbots and virtual assistants offer instant, personalised assistance 24/7, improving the accessibility and responsiveness of customer service. Predictive analytics and natural language processing enable companies to understand customer needs and preferences in greater depth, making it easier to personalise interactions.

What’s more, AI powers sophisticated recommendation systems, suggesting relevant products and services based on customers’ past behaviour. However, this raises concerns about data privacy and ethics in the use of customer information.

ProContact, your specialised customer service provider

Choose ProContact for customer service solutions in line with the latest trends. We are a service provider specialised in multi-channel customer relations and possessing the human, technical and material resources to handle your customer relations. Hand-picked and well-trained, our agents offer your clients a tailor-made service. We are always on top of the latest trends and we guarantee customer service that will help you gain a competitive edge, improve your brand awareness and boost your sales.

Reach out to us via our contact form or call us on (+33)1 84 76 24 03 to build your tailor-made offer.

Outsourcing your call management service: 7 key criteria for choosing your service provider

By choosing to outsource their call handling service, companies can delegate the management of their call centre to an external service provider. This approach enables them to offload certain internal responsibilities, focus more on their core business and, as a result, improve productivity, flexibility and visibility. However, finding a quality provider can sometimes prove difficult, given the large number of contact centres specialising in outsourcing. To help you make the right choice, here are 7 essential criteria for choosing the right external service provider.

What does it mean to outsource your call management service ?

Outsourcing call answering services is a call management solution that handled remotely by a service provider. Unlike traditional call handling systems such as PABX or PBX, which require physical equipment on site, remote call management rely on a cloud-based infrastructure.

The provider in charge of managing incoming calls can handle various types of call, such as troubleshooting, appointment scheduling, reception, assistance, telesecretarial and others. To meet the requirements laid down in the specifications provided by the client company, the service provider puts in place key performance indicators (KPIs), as well as human and technological resources.

Companies usually resort to outsourcing their call management service when one of the following situations arise:

  • When in-house management of incoming calls offers limited added value to your company;
  • When the time dedicated to in-house call centre management prevents you from devoting time to your specialised activities;
  • When your customer service department is frequently overwhelmed with calls;
  • If your customer service is often out of order;
  • If you don’t have sufficient in-house skills to handle incoming calls.

What are the advantages of outsourcing your telephone answering service?

Entrusting your call management to an external service provider brings numerous advantages to your company and your business:

Refocusing on your core business

By outsourcing the management of your telephone calls to specialised contact centres, you free up resources and energy to refocus on your core business. You no longer have to invest in time-consuming tasks, allowing you to focus all your efforts on developing your business. The professional ensures telephone service availability, even outside your normal working hours, guaranteeing continuity of service.

Quality service

Our agents are specially trained to handle your incoming calls efficiently. They are committed to ensuring the quality of call handling, respecting your guidelines and preserving the confidentiality of the information exchanged.

Cost control

The outsourced call management system is hosted on remote servers, usually in the cloud. This solution eliminates the need to invest in IT equipment, dedicate a specific space on your premises and hire dedicated staff. By opting for an outsourced call handling service, you avoid costs that can sometimes be considerable, giving you greater control over your budget.

What’s more, by opting for an external service provider to handle your calls, you have clear visibility of service costs from the outset. Before the partnership begins, the service provider provides you with a price list, enabling you to plan and manage your expenses effectively.

Flexible and open to change

Outsourcing inbound call management offers considerable flexibility in terms of configuration and customisation of features. As your needs evolve, you can add or remove phone lines, set up queues, configure interactive menus and more. This flexibility means you can easily adjust your call service as your business grows.

7 criteria to consider when choosing an offshore partner for call management services

Choosing the right provider to handle your call answering services is a crucial decision for any company. Here are seven essential criteria to take into account to ensure you make the right choice:

1. Experience in your industry

Choose a service provider with in-depth knowledge and proven experience in your industry. This expertise will enable him to get up and running quickly, thus avoiding excessive training delays. To assess their know-how in your field, ask for examples of previous projects, and make sure they have been successful. This will guarantee their competence and adaptability to your needs.

2. Service reliability

Check the quality and effectiveness of the solutions the provider offers by consulting testimonials from previous customers, online reviews, and asking for references. It’s also important to check the company’s overall reputation and, if possible, request a trial period. This will enable you to assess the quality of its services more thoroughly, ensuring that you make an informed decision in line with your needs.

3. Privacy policy and data security

As part of the outsourcing process, the service provider is required to process critical data concerning your customers, your business or your company. To guarantee the protection of this information, the call centre must implement strict confidentiality and data security policies. Safeguarding sensitive information must be a central priority when outsourcing your call management.

4. Flexibility

The solutions proposed by the contact centre in charge of handling your calls must be able to adapt to the evolution and growth of your business. This applies in particular to the human and technological resources deployed, which must be flexible to meet your changing needs.

5. Tailor-made service

The service provider must offer you a personalised service, and be at your side to correctly identify your needs and customer service requirements, so as to offer you tailor-made outsourcing services.

6. Proposed rates

When evaluating the prices of service providers for inbound call outsourcing, be sure to follow these steps:

  • Compare rates: obtain detailed quotes by comparing costs per call, per hour or per agent.
  • Items included: clarify the items included in the price, such as training, technology, and tailor-made reports, to avoid additional charges.
  • Pricing structure: check the transparency and flexibility of the pricing structure, particularly when demand fluctuates.
  • Reputation and experience: consider reputation, experience and customer feedback to assess value for money. An attractive price must be combined with quality service and good customer support to ensure the effectiveness of the outsourced call management service.

7. Financial stability

Hiring a service provider who is financially sound will ensure the continuity of your services. The contact centre is less likely to encounter financial difficulties or go bankrupt throughout the duration of the collaboration. The financial stability of the contact centre ensures a long-term relationship and constant availability to better meet your company’s expectations.

Choose ProContact, the customer relations outsourcing expert

As a contact centre specialising in outsourced customer relations, ProContact offers outsourced call management solutions to enable you to refocus on your core business while ensuring the quality and availability of your customer service. Our skilled, trained and hand-picked agents offer you tailor-made support to fully meet your needs.

ProContact is much more than a contact centre, we are your trusted partner for establishing a reliable, long-term collaboration. Contact us today to create your tailor-made offer.

Inbound call management: 10 KPIs to monitor

Customer service quality is crucial for call centres, especially those handling inbound calls. Indeed, customer satisfaction and loyalty, as well as a company’s reputation and growth, depend on good inbound call management.

To determine where you stand with regard to your objectives, consider keeping track of the effectiveness of the strategy you’ve implemented. This involves monitoring key performance indicators (KPIs), powerful tools that enable you to determine what’s working well and what needs to be improved in your inbound call handling. In this article, discover 10 KPIs for good inbound call management that your call centre absolutely must monitor.

What are KPIs and how do they help?

Key Performance Indicators (KPIs) are a set of quantifiable measurements that assess the overall efficiency of your customer relationship management agents. These tools enable you, the decision-maker, to monitor your team’s productivity and evaluate the effectiveness of your call centre in achieving your objectives.

KPIs are one of the crucial elements of dashboards.They can be used at different levels of the company and enable to:

  • Analyse the current situation
  • Evaluate team performance
  • Identify areas for improvement
  • Assessment of objectives achieved
  • Management of corrective action plans
  • Make more informed decisions on the right strategy to adopt.

10 key performance indicators to monitor for effective inbound call management

There are many types of Key Performance Indicators (KPIs) to be rigorously monitored in call centres.

1. Service Level

This metric corresponds to the number of incoming calls answered within a time limit expressed in seconds. The service level is obtained by dividing the number of calls handled by the number of calls received over a given period, then multiplying the result by 100.

For example, if 80 of your 95 incoming calls were answered within 15 seconds, you’d have a service level of 80/95 x 100, or 84%. A high percentage means that your agents are efficient and that your customer service is performing well.

2. Average call duration

Average call duration indicates the average talk time between caller and agent. This metric enables you to determine the productivity of your team. A high call duration means that your agent is taking a long time to process an interaction, and that the time devoted to other callers is reduced. To lower this rate, train your staff and equip them with the right technology.

3. Average Handling Time (AHT)

Average handling time, or AHT, is a way of calculating the amount of time your team needs to handle incoming call volumes. This metric encompasses not only average talk time, but also the time spent finalising the transaction after the call. Even if the call is hung up, the agent may still have to enter certain data into the database until the corresponding customer file is closed.

Like the average call duration, an excessively high AHT is not a good sign, since it means that the agent is taking longer to deal with one and the same customer, which means that the volume of incoming calls cannot be managed on time.

4. First Call Resolution (FCR)

This is a key performance indicator that corresponds to the number of calls where the caller’s question or problem is resolved on first contact, without the need to call the company again. It is one of the key metrics for measuring call centre service quality. The higher the first-call resolution rate, the more efficient your agents are, since they are able to provide relevant answers to customers’ requests for assistance.

5. Average abandonment rate

The abandonment rate measures the percentage of incoming calls that are abandoned by callers before being answered by an agent. A high abandonment rate, often due to excessively long waiting times, should alert managers. In the majority of cases, call abandonment is due to customer frustration at waiting too long. The consequences can be disastrous, particularly in terms of customer loyalty: customers may not want to contact the company again.

6. Overflow call handling rate

A high overflow rate means that your call centre is receiving a high volume of incoming calls that it can no longer handle, and is forced to put customers on hold. With this KPI, you can determine the efficiency of your agents. It also tells you whether your agents are understaffed.

To reduce the overflow rate, there are a number of solutions available, such as offering your customers the option of being called back at a time that suits them. If call peaks are chronic or persistent, it would be wiser to outsource all or part of your inbound call management to a qualified external service provider, such as ProContact.

7. Average time in queue

Average time in queue represents the average length of time callers are asked to wait during a conversation with an agent. During this waiting time, the advisor may, for example, need to ask a colleague for help or seek specific information.

A high hold rate means that your employees don’t have enough information available immediately. To reduce this KPI, you need to streamline your work processes and/or introduce more effective tools. These solutions can speed up the processing of support requests.

8. Occupancy rate

Agent occupancy rate measures the time during which agents are actively engaged in call-related operations. Many factors are taken into account in this KPI, such as conversation time, hold time and closing time.

This indicator helps determine whether agents are being over- or under-booked. A low occupancy rate means they’re idle, while a high rate means they’re working just-in-time. This KPI is obtained by dividing the total productive hours of all agents by the hours worked. Multiply the result by 100.

9. Average after-call work time (AWT)

This KPI measures the time an agent spends finalising a call after hanging up. Indeed, after a call, the agent may have to perform certain actions, such as updating the customer profile, recording the reason for the call or sending a message to a colleague. In call centres, After-call work time (AWT) should be kept as short as possible, as it reduces the availability of agents to handle incoming calls from other customers.

10. Customer Satisfaction (CSAT) score

As its name suggests, this KPI measures customer satisfaction. Call centres can use it to measure the quality of their services, identify customer expectations, steer any corrective actions and build customer loyalty.

The customer satisfaction rate can be obtained in a variety of ways, for example by carrying out a customer survey.

Contact ProContact for professional inbound call management

Boost your company’s growth by opting for ProContact’s inbound call management service. Our qualified, trained and hand-picked agents, combined with our commitment to continuous improvement, enable us to guarantee a tailored telephone answering service that’s always available and attentive to your customers’ needs.

ProContact is more than just a contact centre. Partner with us and treat yourself to a premium customer service that makes it easy for you to build customer loyalty. In addition to our outsourced telephone answering service, we also offer other services, such as secretarial outsourcing and HR outsourcing.

For a quality collaboration, contact us via our contact form or call us on (+33) 1 84 76 24 03.